[Owasp-mobile] Lookout Users Alone Lose $7 Million Worth of Mobile Phones Each DAY!

Jeffrey Walton noloader at gmail.com
Mon Mar 26 00:20:51 UTC 2012


http://www.dailydisruption.com/2012/03/lookout-users-alone-lose-7-million-worth-of-mobile-phones-each-day/

Lookout, ..., has released findings from the first-ever phone loss
study, which revealed that lost phones, if unrecovered, could cost
U.S. consumers more than $30 billion this year.  As part of the study,
Lookout Labs released the Mobile Lost & Found, an interactive website
for people to discover the places where phones are most often lost,
the likelihood of losing a phone by region, and the financial impact
of lost phones.

Lookout’s analysis, from more than 15 million users, found that
demographics and behavior are the largest factors influencing phone
loss.  Over the course of 2011, Lookout located 9 million lost
smartphones, which equals one phone every 3.5 seconds.  In total,
Lookout found that U.S. consumers lose their phone about once a year.
If unrecovered, that could cost every smartphone owner more than $250
a year each.
...

Lookout Labs determined the top ten cities in the U.S. for phone loss
during 2011, inconveniencing residents’ daily lives and resulting in
financial losses:

   1. Philadelphia
   2. Seattle
   3. Oakland
   4. Long Beach
   5. Newark
   6. Detroit
   7. Cleveland
   8. Baltimore
   9. New York
  10. Boston
...

Lookout also discovered that specific locations invited loss more than
others, with coffee shops and bars topping the list. In addition,
people lose their phone most often at night; 67 percent of phones are
located between the hours of 9 p.m. and 2 a.m. local time.

The top ten places for lost or stolen phones in the U.S. were:

   1. Coffee Shop
   2. Bar
   3. Office
   4. Restaurants
   5. Apartment & Condo
   6. Grocery Store
   7. Gas Station
   8. Residential
   9. Pharmacy or Drug Store
  10. Park
...


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