[Owasp-leaders] Update for May Board meeting: Marketing/PR Strategy for AppSecEU

Sherif Mansour sherif.mansour at owasp.org
Sat May 5 14:34:55 UTC 2018


> To the Board:
>
> Hey everyone,
>
> We are making good progress on AppSecEU, but one item that I wanted to
> make sure is that there is enough of a marketing and promotions budget to
> completely knock this one out of the park.
>
> Speaking with karen on the previous calls, it looks like we do have a
> modest budget, so for May’s board meeting I would like the foundation to
> state what is the optimal marketing budget for us to see what we can do.
> The London Chapter (as well as others I am sure), could help with that
> short fall.
>
> -Sherif Mansour
>
> On Sun, 29 Apr 2018 at 11:23 am, <sherif.mansour at owasp.org> wrote:
>
>> Hey Team,
>>
>> Firstly I'd like to thank everyone for all their hard work, this is
>> shaping up to be an amazing event & reflecting on where we were in November
>> vs. where we are right now, this is truly great effort. We have come so far
>> and learned so much, in quite little time.
>>
>> Now we are not out of the woods yet! we need to focus on paid attendees
>> and for that I wanted to ask what is our ideal Marketing/PR/Social
>> Strategy, not for just a successful event but to truly knock it out of the
>> park.
>>
>> We do know that we get some registration spikes during certain parts of
>> the process (i.e. Speaker/Training announcements as well as last minute
>> registrations etc..).
>> Is there anything else we should be doing above and beyond what we have
>> planned?
>> We can ask chapters for additional funding (e.g. London) if need be.
>>
>> Thoughts?
>>
>
>>
>>
>>>>
>> rma at owasp.org <vandana.verma at owasp.org>
>>
> --
>
> Sherif Mansour
> OWASP Global Board Member & OWASP London Chapter Leader
> Site: https://www.owasp.org/index.php/London
> Email: sherif.mansour at owasp.org
> Follow OWASP London Chapter on Twitter: @owasplondon  <https://twitter.com/OWASPLondon>
> "Like" us on Facebook: https://www.facebook.com/OWASPLondon
> Subscribe to our (lightweight) mailing list: https://lists.owasp.org/mailman/listinfo/owasp-london
>
> --

Sherif Mansour
OWASP Global Board Member & OWASP London Chapter Leader
Site: https://www.owasp.org/index.php/London
Email: sherif.mansour at owasp.org
Follow OWASP London Chapter on Twitter: @owasplondon
<https://twitter.com/OWASPLondon>
"Like" us on Facebook: https://www.facebook.com/OWASPLondon
Subscribe to our (lightweight) mailing list:
https://lists.owasp.org/mailman/listinfo/owasp-london
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