[Owasp-leaders] Google AdWords & HTTPS

Obay Albadri obay.albadri at owasp.org
Thu Mar 30 09:29:08 UTC 2017


*Sorry I mean "site move" not "change of address", check
https://support.google.com/webmasters/answer/6033049.

Hope it helps.


Obay Albadri
OWASP Khartoum

On 30 Mar 2017 1:11 p.m., "Obay Albadri" <obay.albadri at owasp.org> wrote:

> Hi Gary,
>
> In general Google treats http and https as different pages, so even
> organic search will be affected, but if you did the migration proprely it
> will be fine (301 redirects, submit to search console, submit change of
> address,.. etc).
>
> You might get some drop initially, but your ranks will be better because
> of https as mentioned before.
>
>
> Obay Albadri
> OWASP Khartoum
>
> On 30 Mar 2017 12:44 p.m., "Gary Robinson" <gary.robinson at owasp.org>
> wrote:
>
>> Hey All,
>>
>> Just FYI on this, encase anyone else comes across the same question.  It
>> seems a change from HTTP->HTTPS *would* have affected the old AdWords
>> scores, however Google have updated to newer 'Expanded Text Ads' whose
>> score is not affected by scheme changes.  Hence this is not a barrier for a
>> company moving to all HTTPS pages.
>>
>> Gary
>>
>> On Wed, Mar 22, 2017 at 6:21 PM, Kim Carter <kim.carter at owasp.org> wrote:
>>
>>> I would probably open a google support ticket and confirm.
>>>
>>> Kim Carter
>>>
>>> OWASP New Zealand Chapter Leader (Christchurch)
>>>
>>> Author of *Holistic Info-Sec for Web Developers*
>>> <https://leanpub.com/b/holisticinfosecforwebdevelopers>
>>>
>>> c: +64 274 622 607 <+64%20274%20622%20607>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> On 23/03/17 05:54, Gary Robinson wrote:
>>>
>>> Hey Kim,
>>>
>>> Thanks, yes it's great that Google place importance on TLS sites.
>>>
>>> I guess this question is: does that importance translate into Google
>>> allowing a scheme change (HTTP to HTTPS) in AdWords while keeping the
>>> AdWords ranking?
>>>
>>> The business here is cautious of making this change if it then looses
>>> months of reputation​ building.
>>>
>>> I'm guessing someone on this list has come across this suituation before?
>>>
>>> Thanks,
>>>
>>> Gary
>>>
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>>>
>>> On 20 Mar 2017 5:53 pm, "Kim Carter" <kim.carter at owasp.org> wrote:
>>>
>>> We know Google place more importance on TLS sites. any given web site
>>> will rank higher if it is served over TLS rather than not.
>>>
>>>
>>> Kim Carter
>>>
>>> OWASP New Zealand Chapter Leader (Christchurch)
>>>
>>> Author of *Holistic Info-Sec for Web Developers*
>>> <https://leanpub.com/b/holisticinfosecforwebdevelopers>
>>>
>>> c: +64 274 622 607 <+64%20274%20622%20607>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> On 21/03/17 05:45, Gary Robinson wrote:
>>>
>>> Hey All,
>>>
>>> I hope you can help me with a subtle Google AdWords Ad Ranking question
>>> that's preventing a company from moving to HTTPS.
>>>
>>> The company is very protective of their Google Ad Words ranking, i.e.
>>> there's been a lot of time spent getting this ranking as high as can be,
>>> and it's taken a long time (months).
>>>
>>> If anyone changes their google ad word landing page URL, it wipes the
>>> ranking. I.e. if you change the domain name, or path, etc., then the
>>> ranking is reset.
>>>
>>> In this case, everything is staying the same APART from the scheme,
>>> which is moving to HTTPS everwhere for the site.  However they are worried
>>> that changing the scheme (HTTP -> HTTPS) will wipe their ranking just the
>>> same as changing the domain or path.
>>>
>>> Has anyone come across this before, and know if google count the scheme
>>> in any adword changes?  I can't find any sites or google documentation on
>>> the subject.
>>>
>>> This is a business complication to moving a company to HTTPS everywhere,
>>> they simply wish to know if they need to prepare for ad word ranking being
>>> wiped upon scheme changes.
>>>
>>> Thanks for any advice,
>>>
>>> Gary
>>>
>>>
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>>
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