[Owasp-leaders] Google AdWords & HTTPS

Kim Carter kim.carter at owasp.org
Wed Mar 22 18:21:33 UTC 2017


I would probably open a google support ticket and confirm.

Kim Carter

OWASP New Zealand Chapter Leader (Christchurch)

Author of *Holistic Info-Sec for Web Developers* 
<https://leanpub.com/b/holisticinfosecforwebdevelopers>

c: +64 274 622 607








On 23/03/17 05:54, Gary Robinson wrote:
> Hey Kim,
>
> Thanks, yes it's great that Google place importance on TLS sites.
>
> I guess this question is: does that importance translate into Google 
> allowing a scheme change (HTTP to HTTPS) in AdWords while keeping the 
> AdWords ranking?
>
> The business here is cautious of making this change if it then looses 
> months of reputation​ building.
>
> I'm guessing someone on this list has come across this suituation before?
>
> Thanks,
>
> Gary
>
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> On 20 Mar 2017 5:53 pm, "Kim Carter" <kim.carter at owasp.org 
> <mailto:kim.carter at owasp.org>> wrote:
>
>     We know Google place more importance on TLS sites. any given web
>     site will rank higher if it is served over TLS rather than not.
>
>
>     Kim Carter
>
>     OWASP New Zealand Chapter Leader (Christchurch)
>
>     Author of *Holistic Info-Sec for Web Developers*
>     <https://leanpub.com/b/holisticinfosecforwebdevelopers>
>
>     c: +64 274 622 607 <tel:+64%20274%20622%20607>
>
>
>
>
>
>
>
>
>
>     On 21/03/17 05:45, Gary Robinson wrote:
>>     Hey All,
>>
>>     I hope you can help me with a subtle Google AdWords Ad Ranking
>>     question that's preventing a company from moving to HTTPS.
>>
>>     The company is very protective of their Google Ad Words ranking,
>>     i.e. there's been a lot of time spent getting this ranking as
>>     high as can be, and it's taken a long time (months).
>>
>>     If anyone changes their google ad word landing page URL, it wipes
>>     the ranking. I.e. if you change the domain name, or path, etc.,
>>     then the ranking is reset.
>>
>>     In this case, everything is staying the same APART from the
>>     scheme, which is moving to HTTPS everwhere for the site.  However
>>     they are worried that changing the scheme (HTTP -> HTTPS) will
>>     wipe their ranking just the same as changing the domain or path.
>>
>>     Has anyone come across this before, and know if google count the
>>     scheme in any adword changes?  I can't find any sites or google
>>     documentation on the subject.
>>
>>     This is a business complication to moving a company to HTTPS
>>     everywhere, they simply wish to know if they need to prepare for
>>     ad word ranking being wiped upon scheme changes.
>>
>>     Thanks for any advice,
>>
>>     Gary
>>
>>
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