[Owasp-leaders] Trademark Application Update and Summary

Tiffany Long tiffany.long at owasp.org
Tue Jun 14 16:58:07 UTC 2016


Thanks for pointing that out!  I did not know there was not a Cornucopia
logo.  TMing "Cornucopia" might still be something that the project team
and board want to examine.  Names are considered marks. Although we would
need to do a search to see if the mark is already taken. Should the
community decide that "Cornucopia" is not something we particularly need to
protect then no movement is needed on it.  :)


On Tue, Jun 14, 2016 at 8:31 AM, Colin Watson <colin.watson at owasp.org>

> Hi Tiffany
> Just a note, but most projects don't have their own logos. I know ZAP has
> one, but the suggested actions also talks about "non-flagship high
> visibility projects", and you kindly mention "Cornucopia" perhaps because
> of the interest from organisations buying copies of the printed decks.  But
> Cornucopia doesn't have a logo - it has a name only.   We didn't need or
> want a project logo previously.
> Best regards
> Colin
> Cornucopia co-project leader
> https://www.owasp.org/index.php/OWASP_Cornucopia
> On 13 June 2016 at 22:07, Tiffany Long <tiffany.long at owasp.org> wrote:
>> Hello Leaders!
>> First I want to say that I am very excited to be working with you as the
>> new community manager and will be reaching out to you very soon about how I
>> can best support your chapters.
>> I know the question of branding and trademarks has been on many people's
>> minds.  I would like to invite you to read the letter I wrote to the board
>> about the topic.  You can find it on the board mailing list or in the
>> discussion page here:
>> https://www.owasp.org/index.php/Talk:Marketing/Resources#Trademark_Application_Update_and_Summary
>> I think it would be conducive to clarity and progress to separate the
>> discussion of filing trade marks from the discussions of Use Case
>> Guidelines and Other Branding Guidelines such as naming conventions and
>> misuse.
>> Below are the actions I suggested we take to regarding the trademarking
>> process.
>> A) Revise the current trademark application.
>> B) Apply for TM protection through the Madrid Protocol
>> C) Move forward with the application for the name "OWASP" and the
>> supporter logo
>> D) Confirm the logos with the flagship projects and some of the other
>> high visibility projects (like Cornucopia) and submit the applications
>> to protect those logos on behalf of the projects as well.
>> E)  Immediately have Hugo add the TM symbol to the circle logo, the
>> header logo, and the supporter logo as well as any other logos/names OWASP
>> may want to TM.
>> F)  Work to clarify the existing branding guidelines based on feedback
>> from the community
>> G)  Work to decide on whether to trademark outside of the Madrid
>> Protocol (I suggest we do to some extent) and prioritize the order with
>> the community.
>> Cheers!
>> Tiffany Long
>> _______________________________________________
>> OWASP-Leaders mailing list
>> OWASP-Leaders at lists.owasp.org
>> https://lists.owasp.org/mailman/listinfo/owasp-leaders
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