[Owasp-leaders] Trademark Application Update and Summary

Colin Watson colin.watson at owasp.org
Tue Jun 14 15:31:54 UTC 2016

Hi Tiffany

Just a note, but most projects don't have their own logos. I know ZAP has
one, but the suggested actions also talks about "non-flagship high
visibility projects", and you kindly mention "Cornucopia" perhaps because
of the interest from organisations buying copies of the printed decks.  But
Cornucopia doesn't have a logo - it has a name only.   We didn't need or
want a project logo previously.

Best regards

Cornucopia co-project leader

On 13 June 2016 at 22:07, Tiffany Long <tiffany.long at owasp.org> wrote:

> Hello Leaders!
> First I want to say that I am very excited to be working with you as the
> new community manager and will be reaching out to you very soon about how I
> can best support your chapters.
> I know the question of branding and trademarks has been on many people's
> minds.  I would like to invite you to read the letter I wrote to the board
> about the topic.  You can find it on the board mailing list or in the
> discussion page here:
> https://www.owasp.org/index.php/Talk:Marketing/Resources#Trademark_Application_Update_and_Summary
> I think it would be conducive to clarity and progress to separate the
> discussion of filing trade marks from the discussions of Use Case
> Guidelines and Other Branding Guidelines such as naming conventions and
> misuse.
> Below are the actions I suggested we take to regarding the trademarking
> process.
> A) Revise the current trademark application.
> B) Apply for TM protection through the Madrid Protocol
> C) Move forward with the application for the name "OWASP" and the
> supporter logo
> D) Confirm the logos with the flagship projects and some of the other high
> visibility projects (like Cornucopia) and submit the applications to
> protect those logos on behalf of the projects as well.
> E)  Immediately have Hugo add the TM symbol to the circle logo, the header
> logo, and the supporter logo as well as any other logos/names OWASP may
> want to TM.
> F)  Work to clarify the existing branding guidelines based on feedback
> from the community
> G)  Work to decide on whether to trademark outside of the Madrid Protocol
> (I suggest we do to some extent) and prioritize the order with
> the community.
> Cheers!
> Tiffany Long
> _______________________________________________
> OWASP-Leaders mailing list
> OWASP-Leaders at lists.owasp.org
> https://lists.owasp.org/mailman/listinfo/owasp-leaders
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