[Owasp-leaders] Free training at major OWASP AppSec conferences

psiinon psiinon at gmail.com
Tue Mar 25 17:50:46 UTC 2014


And you never know, if this was actually _developer_ focused free training,
it might even help us reach the people we really need to get to ...


On Tue, Mar 25, 2014 at 5:46 PM, psiinon <psiinon at gmail.com> wrote:

> Well, if one conference is prepared to try this out (AppSec EU, hint
> hint!) then we could just ask all of the delegates who attend the free
> training how many of them came as a direct result of the free training...
>
>
> On Tue, Mar 25, 2014 at 5:40 PM, Sarah Baso <sarah.baso at owasp.org> wrote:
>
>> I think that is a great suggestion, anything we can do to give MORE value
>> to attendees will undoubtably be better. I am not sure we can isolate the
>> variables enough to say how many more registrations we will get since there
>> are so many other factors that figure into conference registration....
>>
>> As for the figures, it really depends on the conference location since
>> the price of ticket and training varies based on region (  US, Europe,
>> Latam, APAC).
>>
>> Sarah
>>
>>
>> On Tue, Mar 25, 2014 at 10:31 AM, psiinon <psiinon at gmail.com> wrote:
>>
>>> Do we have any figures as to how much revenue we typically expect from a
>>> conference attendee vs how much we raise from those attending (non free)
>>> training courses?
>>> One option would be to limit 'free' training places to those attending
>>> the conference.
>>> If that increased conference attendance (and I know it a big if) then
>>> that might offset any revenue lost by people choosing the free training
>>> over the paid for ones.
>>>
>>> Cheers,
>>>
>>> Simon
>>>
>>>
>>> On Tue, Mar 25, 2014 at 5:23 PM, Jerry Hoff <jerry at owasp.org> wrote:
>>>
>>>> I think one major point is we should agree on an official OWASP
>>>> curriculum and make the "free training" open to all.   The training
>>>> materials should be free, open source and standardized - then all OWASP
>>>> members we can do free training globally.
>>>>
>>>>
>>>>  --
>>>> Jerry Hoff
>>>> @jerryhoff
>>>> jerry at owasp.org
>>>>
>>>>
>>>>
>>>> On Mar 26, 2014, at 2:20 AM, Josh Sokol <josh.sokol at owasp.org> wrote:
>>>>
>>>> I think this is a situation where it is a net positive either way and
>>>> in situations like these I'd prefer to leave it to the leaders running the
>>>> conference to make the decision as they have first-hand knowledge of
>>>> budgets and expectation.  I will say that there is empirical data
>>>> supporting free training as we did this at AppSecUSA 2012 in Austin.
>>>> There, Jim Manico did a free bootcamp for ~75 people one day and did a
>>>> similar paid training with Eoin Keary for 14 attendees the next.  We still
>>>> managed to raise almost $100k in revenue off training alone for the event.
>>>>
>>>> ~josh
>>>>
>>>>
>>>> On Tue, Mar 25, 2014 at 12:05 PM, psiinon <psiinon at gmail.com> wrote:
>>>>
>>>>> Leaders,
>>>>>
>>>>> There has been a discussion on the AppSec EU 2014 list regarding the
>>>>> pros and cons of giving free training at major OWASP AppSec conferences.
>>>>>
>>>>> A _very_ quick summary: Free training is a great way to get our
>>>>> message across, but can (and it is claimed does) eat into our revenue,
>>>>> which will therefore limit what else we can achieve.
>>>>>
>>>>> A poll was suggested, but it has been pointed out that this might be
>>>>> counterproductive without a more detailed discussion regarding the full
>>>>> impact this sort of free training could have.
>>>>> I can understand that, but I would really like to hear the communities
>>>>> views on this.
>>>>>
>>>>> I hope thats not too biased an introduction (I'm sure my views will
>>>>> become apparent soon;) and that it is enough to get the discussion
>>>>> started...
>>>>>
>>>>> Cheers,
>>>>>
>>>>> Simon
>>>>>
>>>>> --
>>>>> OWASP ZAP <https://www.owasp.org/index.php/ZAP> Project leader
>>>>>
>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> OWASP-Leaders mailing list
>>>>> OWASP-Leaders at lists.owasp.org
>>>>> https://lists.owasp.org/mailman/listinfo/owasp-leaders
>>>>>
>>>>>
>>>> _______________________________________________
>>>> OWASP-Leaders mailing list
>>>> OWASP-Leaders at lists.owasp.org
>>>> https://lists.owasp.org/mailman/listinfo/owasp-leaders
>>>>
>>>>
>>>>
>>>
>>>
>>> --
>>> OWASP ZAP <https://www.owasp.org/index.php/ZAP> Project leader
>>>
>>> _______________________________________________
>>> OWASP-Leaders mailing list
>>> OWASP-Leaders at lists.owasp.org
>>> https://lists.owasp.org/mailman/listinfo/owasp-leaders
>>>
>>>
>>
>>
>> --
>> Executive Director
>> OWASP Foundation
>>
>> sarah.baso at owasp.org
>> +1.312.869.2779
>>
>>
>>
>>
>>
>
>
> --
> OWASP ZAP <https://www.owasp.org/index.php/ZAP> Project leader
>



-- 
OWASP ZAP <https://www.owasp.org/index.php/ZAP> Project leader
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.owasp.org/pipermail/owasp-leaders/attachments/20140325/2f6e5060/attachment-0001.html>


More information about the OWASP-Leaders mailing list