[Owasp-leaders] PR Support for AppSec DC

Tobias tobias.gondrom at owasp.org
Wed Mar 7 22:39:41 UTC 2012

Hello Jim,

maybe a small idea: depending on what we get from the PR firm, as we 
generate the press releases etc. for AppSec DC, maybe keep in mind 
whether we could re-use some of that PR or material also for the AppSec 
APAC in Sydney just a week later.

(if you see anything transferable and help is needed for that, I will 
volunteer to help transfer some of the new PR material to AppSec APAC, 
although of course am no PR person and probably not as good...)

Best regards, Tobias

On 02/03/12 23:22, Jim Manico wrote:
> Leaders,
> We recently hired a professional PR firm to assist us with promoting 
> AppSec DC as an experiment. The cost was very inexpensive as far as PR 
> support goes. ($2000, USD for a month of support).  We hope to recoup 
> this investment significantly (AppSec DC registration numbers are 
> currently low).
> TomB initiated this effort, and Mark Bristow and Doug Wilson are doing 
> the work feeding the PR firm with the right information.
> You will be seeing a great deal of material coming from this effort.
> We just released a formal press release, a copy of which I posted here.
> http://owasp.blogspot.com/2012/03/owasp-appsec-dc-2012.html
> Please help us distribute this press release!
> We appreciate any assistance in passing the word to help make AppSec 
> DC a success.
> Thanks all,

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