[Owasp-leaders] OWASP Marketing
jim.manico at owasp.org
Sun Dec 11 16:23:46 EST 2011
I'm on it Dave. Give me a week, I'll let you know my progress.
If anyone has suggestions to approach Google on this, please drop me a
> Can we get Google to donate Google Ad services to OWASP so we can do
> this kind of stuff? OWASP has no budget to pay Google for this.
> Any Googlers out there that can comment on this? Or people tight with
> I'd like to use Google Ads to promote OWASP, OWASP conferences, OWASP
> events, OWASP projects, etc.
> *From:*owasp-leaders-bounces at lists.owasp.org
> [mailto:owasp-leaders-bounces at lists.owasp.org] *On Behalf Of *psiinon
> *Sent:* Friday, December 09, 2011 11:22 AM
> *To:* Tom Brennan
> *Cc:* owasp-leaders at lists.owasp.org
> *Subject:* Re: [Owasp-leaders] OWASP Marketing
> Looks great - I'd like to see more of these.
> Talking of which, have things like Google Ads been considered as a way
> of raising OWASPs profile?
> On Fri, Dec 9, 2011 at 4:14 PM, Tom Brennan <tomb at owasp.org
> <mailto:tomb at owasp.org>> wrote:
> The local chapter (NYC/New Jersey) invested local chapter funds for
> print advertising. We produced a simple AD for OWASP Foundation that
> will raise awareness, drive additional inquires our community website
> (that btw is now moved to Rackspace hence the recent blips in service)
> and who knows... even have a few new folks show up at a meeting
> (goal)see value in community, elect to become a member and support our
> activities with additional projects using the OWASP Platform.
> Rather than a "chapter ad" promoting a single chapter, I put together
> a high-level holistic summary ad. Publication will start
> with Infragard (www.infragard.org <http://www.infragard.org>) in NYC
> Chapter in 2012 that has a very large membership and works together
> with OWASP frequently trading and inviting speakers to discuss
> security related to critical infrastructure. We intend to to the same
> with ISSA, ISACA, NJTC and other publications and upcoming conference
> events that we are associated with such as ICCS
> http://www.iccs.fordham.edu/ in 2012
> After searching wiki and inquiry we did not have anything like this
> for insertion and to date there has been no marketing focus on ad
> creation or advertising yet... hopefully my terrible artistic skills
> will rally OUTRAGE AND OFFEND a graphic artist ;) over the holidays to
> create a few ads and upload them to the wiki for people to utilize in
> 2012. I am sure someone wants to fire up <product> and create some
> cool designs
> To start this, I updated our brand awareness page and uploaded the AD
> experiment (see add/flyers)
> I selected to visually highlight the flagship OWASP OpenSamm project
> as i believe it visually helps people understand how owasp has some
> solutions (hence the reference to the 140+ projects) to help them in
> the quest for a improved software security. The ad was aimed at
> Business people looking for answers hence (1) of our many targeted
> Personally I would like to see a few OWASP Banners created for OWASP
> in general -- my foo is in not in the graphics space :( i think this
> email took me longer to write then the creation of the ad, new page,
> redirect and uploading -- so like NIKE says "Just Do It" I am sure the
> community will comment, but action always speaks louder then words
> TGIF -- have a good weekend.
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