[Owasp-leaders] OWASP Marketing

Jim Manico jim.manico at owasp.org
Sun Dec 11 16:23:46 EST 2011


I'm on it Dave. Give me a week, I'll let you know my progress.

If anyone has suggestions to approach Google on this, please drop me a 
line.

Thanks all,
- Jim

> Can we get Google to donate Google Ad services to OWASP so we can do 
> this kind of stuff? OWASP has no budget to pay Google for this.
>
> Any Googlers out there that can comment on this? Or people tight with 
> Google?
>
> I'd like to use Google Ads to promote OWASP, OWASP conferences, OWASP 
> events, OWASP projects, etc.
>
> -Dave
>
> *From:*owasp-leaders-bounces at lists.owasp.org 
> [mailto:owasp-leaders-bounces at lists.owasp.org] *On Behalf Of *psiinon
> *Sent:* Friday, December 09, 2011 11:22 AM
> *To:* Tom Brennan
> *Cc:* owasp-leaders at lists.owasp.org
> *Subject:* Re: [Owasp-leaders] OWASP Marketing
>
> Looks great - I'd like to see more of these.
>
> Talking of which, have things like Google Ads been considered as a way 
> of raising OWASPs profile?
>
> Cheers,
>
> Simon
>
> On Fri, Dec 9, 2011 at 4:14 PM, Tom Brennan <tomb at owasp.org 
> <mailto:tomb at owasp.org>> wrote:
>
> The local chapter (NYC/New Jersey) invested local chapter funds for 
> print advertising.  We produced a simple AD for OWASP Foundation that 
> will raise awareness, drive additional inquires our community website 
> (that btw is now moved to Rackspace hence the recent blips in service) 
> and who knows... even have a few new folks show up at a meeting 
> (goal)see value in community, elect to become a member and support our 
> activities with additional projects using the OWASP Platform.
>
> Rather than a "chapter ad" promoting a single chapter, I put together 
> a high-level holistic summary ad. Publication will start 
> with Infragard (www.infragard.org <http://www.infragard.org>) in NYC 
> Chapter in 2012 that has a very large membership and works together 
> with OWASP frequently trading and inviting speakers to discuss 
> security related to critical infrastructure.  We intend to to the same 
> with ISSA, ISACA, NJTC and other publications and upcoming conference 
> events that we are associated with such as ICCS 
> http://www.iccs.fordham.edu/ in 2012
>
> After searching wiki and inquiry we did not have anything like this 
> for insertion and to date there has been no marketing focus on ad 
> creation or advertising yet... hopefully my terrible artistic skills 
> will rally OUTRAGE AND OFFEND a graphic artist ;) over the holidays to 
> create a few ads and upload them to the wiki for people to utilize in 
> 2012.  I am sure someone wants to fire up <product> and create some 
> cool designs
>
> To start this, I updated our brand awareness page and uploaded the AD 
> experiment (see add/flyers)
>
> https://www.owasp.org/index.php/Marketing
>
> Logic:
>
> I selected to visually highlight the flagship OWASP OpenSamm project 
> as i believe it visually helps people understand how owasp has some 
> solutions (hence the reference to the 140+ projects) to help them in 
> the quest for a improved software security.  The ad was aimed at 
> Business people looking for answers hence (1) of our many targeted 
> demographics.
>
> Personally I would like to see a few OWASP Banners created for OWASP 
> in general -- my foo is in not in the graphics space :(  i think this 
> email took me longer to write then the creation of the ad, new page, 
> redirect and uploading -- so like NIKE says "Just Do It" I am sure the 
> community will comment, but action always speaks louder then words
>
> TGIF -- have a good weekend.
>
>
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