[Owasp-leaders] OWASP Marketing

Dave Wichers dave.wichers at owasp.org
Fri Dec 9 11:42:16 EST 2011

Can we get Google to donate Google Ad services to OWASP so we can do this
kind of stuff? OWASP has no budget to pay Google for this.


Any Googlers out there that can comment on this? Or people tight with


I'd like to use Google Ads to promote OWASP, OWASP conferences, OWASP
events, OWASP projects, etc.




From: owasp-leaders-bounces at lists.owasp.org
[mailto:owasp-leaders-bounces at lists.owasp.org] On Behalf Of psiinon
Sent: Friday, December 09, 2011 11:22 AM
To: Tom Brennan
Cc: owasp-leaders at lists.owasp.org
Subject: Re: [Owasp-leaders] OWASP Marketing


Looks great - I'd like to see more of these.

Talking of which, have things like Google Ads been considered as a way of
raising OWASPs profile?



On Fri, Dec 9, 2011 at 4:14 PM, Tom Brennan <tomb at owasp.org> wrote:

The local chapter (NYC/New Jersey) invested local chapter funds for print
advertising.  We produced a simple AD for OWASP Foundation that will raise
awareness, drive additional inquires our community website (that btw is now
moved to Rackspace hence the recent blips in service) and who knows... even
have a few new folks show up at a meeting (goal)see value in community,
elect to become a member and support our activities with additional projects
using the OWASP Platform.


Rather than a "chapter ad" promoting a single chapter, I put together a
high-level holistic summary ad. Publication will start with Infragard
(www.infragard.org) in NYC Chapter in 2012 that has a very large membership
and works together with OWASP frequently trading and inviting speakers to
discuss security related to critical infrastructure.  We intend to to the
same with ISSA, ISACA, NJTC and other publications and upcoming conference
events that we are associated with such as ICCS http://www.iccs.fordham.edu/
in 2012 


After searching wiki and inquiry we did not have anything like this for
insertion and to date there has been no marketing focus on ad creation or
advertising yet... hopefully my terrible artistic skills will rally OUTRAGE
AND OFFEND a graphic artist ;) over the holidays to create a few ads and
upload them to the wiki for people to utilize in 2012.  I am sure someone
wants to fire up <product> and create some cool designs


To start this, I updated our brand awareness page and uploaded the AD
experiment (see add/flyers)





I selected to visually highlight the flagship OWASP OpenSamm project as i
believe it visually helps people understand how owasp has some solutions
(hence the reference to the 140+ projects) to help them in the quest for a
improved software security.  The ad was aimed at Business people looking for
answers hence (1) of our many targeted demographics.


Personally I would like to see a few OWASP Banners created for OWASP in
general -- my foo is in not in the graphics space :(  i think this email
took me longer to write then the creation of the ad, new page, redirect and
uploading -- so like NIKE says "Just Do It" I am sure the community will
comment, but action always speaks louder then words


TGIF -- have a good weekend.





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