[Owasp-leaders] OWASP Marketing

psiinon psiinon at gmail.com
Fri Dec 9 11:22:15 EST 2011

Looks great - I'd like to see more of these.

Talking of which, have things like Google Ads been considered as a way of
raising OWASPs profile?



On Fri, Dec 9, 2011 at 4:14 PM, Tom Brennan <tomb at owasp.org> wrote:

> The local chapter (NYC/New Jersey) invested local chapter funds for print
> advertising.  We produced a simple AD for OWASP Foundation that will raise
> awareness, drive additional inquires our community website (that btw is now
> moved to Rackspace hence the recent blips in service) and who knows... even
> have a few new folks show up at a meeting (goal)see value in community,
> elect to become a member and support our activities with additional
> projects using the OWASP Platform.
> Rather than a "chapter ad" promoting a single chapter, I put together a
> high-level holistic summary ad. Publication will start with Infragard (
> www.infragard.org) in NYC Chapter in 2012 that has a very large
> membership and works together with OWASP frequently trading and inviting
> speakers to discuss security related to critical infrastructure.  We intend
> to to the same with ISSA, ISACA, NJTC and other publications and upcoming
> conference events that we are associated with such as ICCS
> http://www.iccs.fordham.edu/ in 2012
> After searching wiki and inquiry we did not have anything like this for
> insertion and to date there has been no marketing focus on ad creation or
> advertising yet... hopefully my terrible artistic skills will rally OUTRAGE
> AND OFFEND a graphic artist ;) over the holidays to create a few ads and
> upload them to the wiki for people to utilize in 2012.  I am sure someone
> wants to fire up <product> and create some cool designs
> To start this, I updated our brand awareness page and uploaded the AD
> experiment (see add/flyers)
> https://www.owasp.org/index.php/Marketing
> Logic:
> I selected to visually highlight the flagship OWASP OpenSamm project as i
> believe it visually helps people understand how owasp has some solutions
> (hence the reference to the 140+ projects) to help them in the quest for a
> improved software security.  The ad was aimed at Business people looking
> for answers hence (1) of our many targeted demographics.
> Personally I would like to see a few OWASP Banners created for OWASP in
> general -- my foo is in not in the graphics space :(  i think this email
> took me longer to write then the creation of the ad, new page, redirect and
> uploading -- so like NIKE says "Just Do It" I am sure the community will
> comment, but action always speaks louder then words
> TGIF -- have a good weekend.
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