[Owasp-leaders] OWASP Home Page Project

McGovern, James F (HTSC, IT) James.McGovern at thehartford.com
Mon Sep 21 15:16:12 EDT 2009

Figured I would share some marketing oriented thoughts regarding OWASP
with a focus on our web presence. If you feel I am full of it, then
reply back :-)
*	The OWASP website is not relatable. Who is the intended
audience? Should we guide folks based on the roles they play?
*	There is nothing to speak to the legitimacy of OWASP ..... until
you scroll down to the bottom and see the corporate endorsements. Those
should be higher up on the screen. For those who will debate legitimacy,
we have to acknowledge that the masses within IT get giddy when they see
famiilar logos. Think folks who love Gartner Magic Quadrants.
*	Also on the home page there is nothing about what (specific)
problem(s) OWASP addresses and fixes. Somewhat sporadic information. We
need something more than making web application security visible.
*	Are there any quotes from people/organizations that were helped
by OWASP involvement? Testimonials would attract more attention. Have
folks seen the Agile Manifesto and the signatories page? We should do
something similar.
*	Media coverage generally depends on a "face" to work their
story. There are likely several angles you can utilize such as the
"nimbleness" of a community vs. a corporation in solving a problem. How
about a feature covering who are some of its participants. Sort of a
personal profile.

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