[Owasp-leaders] 60/40 Membership Drive @ OWASP

Eduardo Neves eduardo at camargoneves.com
Tue Dec 9 14:32:15 EST 2008


Your comment just open another door which was discussed in Portugal on  
minor groups: how we will deal with local chapters and memberships?

I cannot donnate any penny for an US organization and receive a tax  
refund, but I can do it with a Brazilian based one, and perhaps this  
situatin is the same in other countries.

I understand if we can move forward on this discussion, we must think  
locally too.

best regards,

- en

On Dec 9, 2008, at 4:27 PM, kuai hinojosa wrote:

> Also, when I have referred to using the PBS/NPR model a while back I  
> suggested we:
> 1) Use conferences and OWASP events as fund drives
> 2) Constantly thank members contributions and companies/institutions  
> or individuals that make donations
> Just like PBS/NPR do, we also need to remind folks that their  
> donations are tax deductable at least in the U.S.A. and provide them  
> with receipts and information on how to benefit from this.
> Kuai
> On Dec 9, 2008, at 12:03 PM, Booth, Rex wrote:
>> I think that the existing model works fine in general, but it does  
>> limit our potential contributor population.  Many people aren’t  
>> going to fork over $100 simply because they believe in a cause.  If  
>> we’re going to retain the “public radio” model (a reference that  
>> may be lost on our non-US friends), then I think we need to adopt  
>> something akin to what Dirk has suggested: a tiered membership with  
>> corresponding benefits.
>> These benefits don’t have to be something inaccessible to others –  
>> I like the idea of a mailed and branded copy of the Live CD or of  
>> various other resources.
>> My biggest concern is that $100 is a bit steep for many people  
>> without either 1) corporate sponsorship or 2) an incentive to  
>> join.  I recommend lowering the price to $50 for 6 months and  
>> seeing if we get an increase in membership.
>> Rex Booth, CISSP, PMP
>> Manager
>> Global Public Sector
>> Grant Thornton LLP
>> <image824b6f.gif at 560385d4.3721442c>
>> The people in the independent firms of Grant Thornton International  
>> Ltd provide personalized attention and the highest quality service  
>> to public and private clients in more than 100 countries. Grant  
>> Thornton LLP is the U.S. member firm of Grant Thornton  
>> International Ltd, one of the six global audit, tax and advisory  
>> organizations. Grant Thornton International Ltd and its member  
>> firms are not a worldwide partnership, as each member firm is a  
>> separate and distinct legal entity.
>> In the U.S., visit Grant Thornton LLP at www.GrantThornton.com.
>> From: owasp-leaders-bounces at lists.owasp.org [mailto:owasp-leaders-bounces at lists.owasp.org 
>> ] On Behalf Of edm.dnj
>> Sent: Tuesday, December 09, 2008 11:03 AM
>> To: Owasp-Leaders at Lists.Owasp
>> Subject: Re: [Owasp-leaders] 60/40 Membership Drive @ OWASP
>> I'm relatively new here but thought I'd jump into the discussion.   
>> While we may be calling it "Membership", we're really pursuing  
>> "Sponsorship" or simply a source of funding our projects.  I'm no  
>> expert, but based upon what I've seen with other non-profits, this  
>> use of "Membership" is a mechanism to solidify an ongoing stream of  
>> contributions or sponsorship.  If somebody is a member of  
>> something, they are more likely to contribute funds when their  
>> "Membership" expires (perception impacts giving patterns).  I  
>> completely agree with Jeff that it is very similar to the public  
>> radio model which also uses membership as a mechanism to drive  
>> sponsorship based fund-raising.  Leveraging the public radio model,  
>> here are some potential benefits that we could offer members:
>> Level 1 Membership
>> Membership card (kinda cheesy, but some people like this sort of  
>> thing)
>> Member newsletter (spoon feeding members with information that is  
>> probably already available on the website)
>> Special member notifications of new projects, events, releases, etc.
>> Discounts to OWASP events
>> Listing in on-line membership directory (opt-in)
>> Level 2 Membership
>> All Level 1 benefits
>> Special Member Gift (logo mug, t-shirt, etc.)
>> Single prominent (main page) on-line recognition of gift on OWASP  
>> site.
>> Invitation to special Member-Only Events (Jeff or some other OWASP  
>> celeb to give special dog & pony show)
>> Level 3 Membership
>> All Level 1 and Level 2 benefits.
>> Additional Member Gifts (more mugs, t-shirts, etc.)
>> Mail CD/DVD version of selected released projects (like Live CD,  
>> etc.) to member (this will make some people feel special)
>> Free admission to Level 2 special Member-Only Events
>> Special Events for Level 3 Members only
>> Permit use of a special OWASP Sponsor Logo on member's website.
>> Rotating prominent (main page) on-line recognition of gift on OWASP  
>> site.
>> So, there are lots of possibilities and there could be as many or  
>> as few membership levels as desired.  Another thing to think about  
>> is asking existing sponsors to do matching donations for new  
>> members.  This is a very useful tactic to expand the base of  
>> members.  As the base of members grows, the members become an  
>> easier target of direct marketing in future fund raising efforts.   
>> For corporate members, the use of "challenges" can also help...this  
>> works by marketing directly to an existing member's competitors and  
>> appealing to their desire not to be overshadowed by their  
>> competition.
>> All that said, we need to make sure that we don't go overboard in  
>> raising funds.  We need to remember what our mission is and not be  
>> distracted by the chase for funds.  In the end, we're a non-profit  
>> organization that exists to contribute to the greater good of the  
>> community, but we do need money to effectively meet our mission.   
>> We also need to ensure that these members (regardless of  
>> sponsorship level) should not have any undue influence over our  
>> direction, mission, etc.
>> Okay, that's all I can think of right now.
>> Regards,
>> Dirk
>> From: owasp-leaders-bounces at lists.owasp.org [mailto:owasp-leaders-bounces at lists.owasp.org 
>> ] On Behalf Of Jeff Williams
>> Sent: Sunday, December 07, 2008 12:38 AM
>> To: 'James Wickett'; 'Tom Brennan - OWASP'
>> Cc: 'Owasp-Leaders at Lists.Owasp'
>> Subject: Re: [Owasp-leaders] 60/40 Membership Drive @ OWASP
>> Hi James,
>> OWASP has chosen a model where everything is free and open, so in  
>> one sense there’s no benefit to becoming a member. Anyone can use  
>> whatever they want without paying anything.
>> It sounds nuts, but we believe that we can reach more people and  
>> better achieve our mission with this strategy.  People interested  
>> in creating a world where software isn’t ridiculously vulnerable  
>> can support us by becoming a member. 100% of membership money goes  
>> towards application security projects.
>> I’ve found that the easiest way to explain it to people is to say  
>> that OWASP is like public radio, except that we don’t have annoying  
>> membership drives that interrupt service all the time J  Actually,  
>> there are a few minor benefits for members, such as discounts on  
>> conferences.
>> How do other people on the list respond to this?
>> --Jeff
>> Jeff Williams, Chair
>> The OWASP Foundation
>> work: 410-707-1487
>> main: 301-604-4882
>> From: owasp-leaders-bounces at lists.owasp.org [mailto:owasp-leaders-bounces at lists.owasp.org 
>> ] On Behalf Of James Wickett
>> Sent: Friday, December 05, 2008 1:12 PM
>> To: Tom Brennan - OWASP
>> Cc: Owasp-Leaders at Lists.Owasp
>> Subject: Re: [Owasp-leaders] 60/40 Membership Drive @ OWASP
>> What is the value proposition for a person or company to become a  
>> paying member of OWASP?
>> People and companies in Austin have asked me about this, and I am  
>> not really sure what to tell them.
>> Best,
>> James
>> ----
>> J.H. Wickett
>> General Manager, impactnews.com
>> Community Impact Newspaper
>> Local. Useful. Everyone Gets It.
>> (512) 989-6808 - Main Office
>> (512) 989-6809 - Fax
>> (512) 465-2623 - Austin Bureau
>> http://www.impactnews.com
>> On Thu, Dec 4, 2008 at 9:04 AM, Tom Brennan - OWASP  
>> <tomb at owasp.org> wrote:
>> The OWASP Foundation board has unanimously approved at our December  
>> Board
>> Meeting (
>> http://www.owasp.org/index.php/ 
>> OWASP_Board_Meetings_December_Agenda )an
>> amendment to the current individual/corporate membership model for  
>> 2009.
>> The concept builds on the accomplishment of centralized processing  
>> of local
>> chapter donations using the integrated button that is currently on  
>> every
>> chapters wiki page.
>> We are doing a MEMBERSHIP DRIVE FOLKS  - kicking off Jan 2009 - Dec  
>> 2009
>> with a 60/40 split. 60% of the raised funds would go towards OWASP
>> Foundation operations, grant projects, events, global committee  
>> budgets
>> etc., and 40% of the funds would be ear-marked for your local OWASP  
>> chapter
>> that with a scanned or receipt will be reimbursed with 30 days.
>> MEMBERSHIP - http://www.owasp.org/index.php/Membership
>> FAQ
>> ----
>> WHY?
>> * The purpose of this MEMBERSHIP DRIVE is to encourage local  
>> chapters start
>> evangelizing OWASP to local chapter members as well as corporate/ 
>> educational
>> members to join the mission to have measurable growth in 2009.
>> * Additional funding of Grant Projects - http://www.owasp.org
>> * This split model enables a funding model that the local chapters  
>> can
>> utilize to fund events, refreshments, give-aways, video-cameras,  
>> provide
>> "chapter grants" and more to meet the mission of OWASP Foundation  
>> regionally
>> and utilize the global "bank"
>> Devil in the details.....
>> * We are still working out the logistical items of this  
>> announcement however
>> we felt that with the holidays and the new year coming we needed to  
>> announce
>> this NOW to get you thinking about it creatively for your local  
>> chapter and
>> region.  If you see a road-block to the end result, please identify  
>> it and
>> recommend a solution to the problem.  You can also contact your  
>> regional
>> representative of the OWASP Global Membership Committee
>> http://www.owasp.org/index.php/OWASP_EU_Summit_2008#NEW_GLOBAL_COMMITTEE_STR
>> * Kate Hartman will be the primary point of contact for this effort  
>> in
>> handling the money/invoices and questions in tracking this effort  
>> see:
>> http://www.owasp.org/index.php/About_OWASP#Structure  Today you can  
>> steer
>> individual members and corporate members to your chapter wiki page  
>> to make a
>> donation online OR they can request a invoice from Kate Hartman or  
>> mail a
>> check the "old fashion way"  In the end your local chapter will be  
>> given
>> credit for the efforts with 40% of the income earmarked.
>> If you have direct questions you are more then welcome to call me at
>> 973-795-1046 or email tomb at owasp.org - OR simply reply to this  
>> unmoderated
>> professional discussion with 275 people on it.
>> Semper Fi,
>> Tom Brennan
>> _______________________________________________
>> OWASP-Leaders mailing list
>> OWASP-Leaders at lists.owasp.org
>> https://lists.owasp.org/mailman/listinfo/owasp-leaders
>> _______________________________________________
>> OWASP-Leaders mailing list
>> OWASP-Leaders at lists.owasp.org
>> https://lists.owasp.org/mailman/listinfo/owasp-leaders
>> In accordance with applicable professional regulations, please  
>> understand that, unless expressly stated otherwise, any written  
>> advice contained in, forwarded with, or attached to this e-mail is  
>> not intended or written by Grant Thornton LLP to be used, and  
>> cannot be used, by any person for the purpose of avoiding any  
>> penalties that may be imposed under the Internal Revenue Code.
>> This e-mail is intended solely for the person or entity to which it  
>> is addressed and may contain confidential and/or privileged  
>> information. Any review, dissemination, copying, printing or other  
>> use of this e-mail by persons or entities other than the addressee  
>> is prohibited. If you have received this e-mail in error, please  
>> contact the sender immediately and delete the material from any  
>> computer.
>> _______________________________________________
>> OWASP-Leaders mailing list
>> OWASP-Leaders at lists.owasp.org
>> https://lists.owasp.org/mailman/listinfo/owasp-leaders
> _______________________________________________
> OWASP-Leaders mailing list
> OWASP-Leaders at lists.owasp.org
> https://lists.owasp.org/mailman/listinfo/owasp-leaders

-------------- next part --------------
An HTML attachment was scrubbed...
URL: https://lists.owasp.org/mailman/private/owasp-leaders/attachments/20081209/61d57c45/attachment-0001.html 

More information about the OWASP-Leaders mailing list