[Owasp-leaders] 60/40 Membership Drive @ OWASP

kuai hinojosa kuai.hinojosa at owasp.org
Tue Dec 9 13:27:22 EST 2008

Also, when I have referred to using the PBS/NPR model a while back I  
suggested we:

1) Use conferences and OWASP events as fund drives
2) Constantly thank members contributions and companies/institutions  
or individuals that make donations

Just like PBS/NPR do, we also need to remind folks that their  
donations are tax deductable at least in the U.S.A. and provide them  
with receipts and information on how to benefit from this.


On Dec 9, 2008, at 12:03 PM, Booth, Rex wrote:

> I think that the existing model works fine in general, but it does  
> limit our potential contributor population.  Many people aren’t  
> going to fork over $100 simply because they believe in a cause.  If  
> we’re going to retain the “public radio” model (a reference that may  
> be lost on our non-US friends), then I think we need to adopt  
> something akin to what Dirk has suggested: a tiered membership with  
> corresponding benefits.
> These benefits don’t have to be something inaccessible to others – I  
> like the idea of a mailed and branded copy of the Live CD or of  
> various other resources.
> My biggest concern is that $100 is a bit steep for many people  
> without either 1) corporate sponsorship or 2) an incentive to join.   
> I recommend lowering the price to $50 for 6 months and seeing if we  
> get an increase in membership.
> Rex Booth, CISSP, PMP
> Manager
> Global Public Sector
> Grant Thornton LLP
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> From: owasp-leaders-bounces at lists.owasp.org [mailto:owasp-leaders-bounces at lists.owasp.org 
> ] On Behalf Of edm.dnj
> Sent: Tuesday, December 09, 2008 11:03 AM
> To: Owasp-Leaders at Lists.Owasp
> Subject: Re: [Owasp-leaders] 60/40 Membership Drive @ OWASP
> I'm relatively new here but thought I'd jump into the discussion.   
> While we may be calling it "Membership", we're really pursuing  
> "Sponsorship" or simply a source of funding our projects.  I'm no  
> expert, but based upon what I've seen with other non-profits, this  
> use of "Membership" is a mechanism to solidify an ongoing stream of  
> contributions or sponsorship.  If somebody is a member of something,  
> they are more likely to contribute funds when their "Membership"  
> expires (perception impacts giving patterns).  I completely agree  
> with Jeff that it is very similar to the public radio model which  
> also uses membership as a mechanism to drive sponsorship based fund- 
> raising.  Leveraging the public radio model, here are some potential  
> benefits that we could offer members:
> Level 1 Membership
> Membership card (kinda cheesy, but some people like this sort of  
> thing)
> Member newsletter (spoon feeding members with information that is  
> probably already available on the website)
> Special member notifications of new projects, events, releases, etc.
> Discounts to OWASP events
> Listing in on-line membership directory (opt-in)
> Level 2 Membership
> All Level 1 benefits
> Special Member Gift (logo mug, t-shirt, etc.)
> Single prominent (main page) on-line recognition of gift on OWASP  
> site.
> Invitation to special Member-Only Events (Jeff or some other OWASP  
> celeb to give special dog & pony show)
> Level 3 Membership
> All Level 1 and Level 2 benefits.
> Additional Member Gifts (more mugs, t-shirts, etc.)
> Mail CD/DVD version of selected released projects (like Live CD,  
> etc.) to member (this will make some people feel special)
> Free admission to Level 2 special Member-Only Events
> Special Events for Level 3 Members only
> Permit use of a special OWASP Sponsor Logo on member's website.
> Rotating prominent (main page) on-line recognition of gift on OWASP  
> site.
> So, there are lots of possibilities and there could be as many or as  
> few membership levels as desired.  Another thing to think about is  
> asking existing sponsors to do matching donations for new members.   
> This is a very useful tactic to expand the base of members.  As the  
> base of members grows, the members become an easier target of direct  
> marketing in future fund raising efforts.  For corporate members,  
> the use of "challenges" can also help...this works by marketing  
> directly to an existing member's competitors and appealing to their  
> desire not to be overshadowed by their competition.
> All that said, we need to make sure that we don't go overboard in  
> raising funds.  We need to remember what our mission is and not be  
> distracted by the chase for funds.  In the end, we're a non-profit  
> organization that exists to contribute to the greater good of the  
> community, but we do need money to effectively meet our mission.  We  
> also need to ensure that these members (regardless of sponsorship  
> level) should not have any undue influence over our direction,  
> mission, etc.
> Okay, that's all I can think of right now.
> Regards,
> Dirk
> From: owasp-leaders-bounces at lists.owasp.org [mailto:owasp-leaders-bounces at lists.owasp.org 
> ] On Behalf Of Jeff Williams
> Sent: Sunday, December 07, 2008 12:38 AM
> To: 'James Wickett'; 'Tom Brennan - OWASP'
> Cc: 'Owasp-Leaders at Lists.Owasp'
> Subject: Re: [Owasp-leaders] 60/40 Membership Drive @ OWASP
> Hi James,
> OWASP has chosen a model where everything is free and open, so in  
> one sense there’s no benefit to becoming a member. Anyone can use  
> whatever they want without paying anything.
> It sounds nuts, but we believe that we can reach more people and  
> better achieve our mission with this strategy.  People interested in  
> creating a world where software isn’t ridiculously vulnerable can  
> support us by becoming a member. 100% of membership money goes  
> towards application security projects.
> I’ve found that the easiest way to explain it to people is to say  
> that OWASP is like public radio, except that we don’t have annoying  
> membership drives that interrupt service all the time J  Actually,  
> there are a few minor benefits for members, such as discounts on  
> conferences.
> How do other people on the list respond to this?
> --Jeff
> Jeff Williams, Chair
> The OWASP Foundation
> work: 410-707-1487
> main: 301-604-4882
> From: owasp-leaders-bounces at lists.owasp.org [mailto:owasp-leaders-bounces at lists.owasp.org 
> ] On Behalf Of James Wickett
> Sent: Friday, December 05, 2008 1:12 PM
> To: Tom Brennan - OWASP
> Cc: Owasp-Leaders at Lists.Owasp
> Subject: Re: [Owasp-leaders] 60/40 Membership Drive @ OWASP
> What is the value proposition for a person or company to become a  
> paying member of OWASP?
> People and companies in Austin have asked me about this, and I am  
> not really sure what to tell them.
> Best,
> James
> ----
> J.H. Wickett
> General Manager, impactnews.com
> Community Impact Newspaper
> Local. Useful. Everyone Gets It.
> (512) 989-6808 - Main Office
> (512) 989-6809 - Fax
> (512) 465-2623 - Austin Bureau
> http://www.impactnews.com
> On Thu, Dec 4, 2008 at 9:04 AM, Tom Brennan - OWASP <tomb at owasp.org>  
> wrote:
> The OWASP Foundation board has unanimously approved at our December  
> Board
> Meeting (
> http://www.owasp.org/index.php/ 
> OWASP_Board_Meetings_December_Agenda )an
> amendment to the current individual/corporate membership model for  
> 2009.
> The concept builds on the accomplishment of centralized processing  
> of local
> chapter donations using the integrated button that is currently on  
> every
> chapters wiki page.
> We are doing a MEMBERSHIP DRIVE FOLKS  - kicking off Jan 2009 - Dec  
> 2009
> with a 60/40 split. 60% of the raised funds would go towards OWASP
> Foundation operations, grant projects, events, global committee  
> budgets
> etc., and 40% of the funds would be ear-marked for your local OWASP  
> chapter
> that with a scanned or receipt will be reimbursed with 30 days.
> MEMBERSHIP - http://www.owasp.org/index.php/Membership
> ----
> WHY?
> * The purpose of this MEMBERSHIP DRIVE is to encourage local  
> chapters start
> evangelizing OWASP to local chapter members as well as corporate/ 
> educational
> members to join the mission to have measurable growth in 2009.
> * Additional funding of Grant Projects - http://www.owasp.org
> * This split model enables a funding model that the local chapters can
> utilize to fund events, refreshments, give-aways, video-cameras,  
> provide
> "chapter grants" and more to meet the mission of OWASP Foundation  
> regionally
> and utilize the global "bank"
> Devil in the details.....
> * We are still working out the logistical items of this announcement  
> however
> we felt that with the holidays and the new year coming we needed to  
> announce
> this NOW to get you thinking about it creatively for your local  
> chapter and
> region.  If you see a road-block to the end result, please identify  
> it and
> recommend a solution to the problem.  You can also contact your  
> regional
> representative of the OWASP Global Membership Committee
> http://www.owasp.org/index.php/OWASP_EU_Summit_2008#NEW_GLOBAL_COMMITTEE_STR
> * Kate Hartman will be the primary point of contact for this effort in
> handling the money/invoices and questions in tracking this effort see:
> http://www.owasp.org/index.php/About_OWASP#Structure  Today you can  
> steer
> individual members and corporate members to your chapter wiki page  
> to make a
> donation online OR they can request a invoice from Kate Hartman or  
> mail a
> check the "old fashion way"  In the end your local chapter will be  
> given
> credit for the efforts with 40% of the income earmarked.
> If you have direct questions you are more then welcome to call me at
> 973-795-1046 or email tomb at owasp.org - OR simply reply to this  
> unmoderated
> professional discussion with 275 people on it.
> Semper Fi,
> Tom Brennan
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