[Owasp-leaders] 60/40 Membership Drive @ OWASP

Jim Manico jim.manico at aspectsecurity.com
Tue Dec 9 12:59:50 EST 2008

I think this is one of the most insightful posts on this topic and we
should bravely charge forward  and implement Dirk's suggestions.


-          Jim


From: owasp-leaders-bounces at lists.owasp.org
[mailto:owasp-leaders-bounces at lists.owasp.org] On Behalf Of edm.dnj
Sent: Tuesday, December 09, 2008 11:03 AM
To: Owasp-Leaders at Lists.Owasp
Subject: Re: [Owasp-leaders] 60/40 Membership Drive @ OWASP


I'm relatively new here but thought I'd jump into the discussion.  While
we may be calling it "Membership", we're really pursuing "Sponsorship"
or simply a source of funding our projects.  I'm no expert, but based
upon what I've seen with other non-profits, this use of "Membership" is
a mechanism to solidify an ongoing stream of contributions or
sponsorship.  If somebody is a member of something, they are more likely
to contribute funds when their "Membership" expires (perception impacts
giving patterns).  I completely agree with Jeff that it is very similar
to the public radio model which also uses membership as a mechanism to
drive sponsorship based fund-raising.  Leveraging the public radio
model, here are some potential benefits that we could offer members:

Level 1 Membership

*	Membership card (kinda cheesy, but some people like this sort of
*	Member newsletter (spoon feeding members with information that
is probably already available on the website)
*	Special member notifications of new projects, events, releases,
*	Discounts to OWASP events
*	Listing in on-line membership directory (opt-in)

Level 2 Membership

*	All Level 1 benefits
*	Special Member Gift (logo mug, t-shirt, etc.)
*	Single prominent (main page) on-line recognition of gift on
OWASP site.
*	Invitation to special Member-Only Events (Jeff or some other
OWASP celeb to give special dog & pony show)

Level 3 Membership

*	All Level 1 and Level 2 benefits.
*	Additional Member Gifts (more mugs, t-shirts, etc.)
*	Mail CD/DVD version of selected released projects (like Live CD,
etc.) to member (this will make some people feel special)
*	Free admission to Level 2 special Member-Only Events
*	Special Events for Level 3 Members only
*	Permit use of a special OWASP Sponsor Logo on member's website.
*	Rotating prominent (main page) on-line recognition of gift on
OWASP site.

So, there are lots of possibilities and there could be as many or as few
membership levels as desired.  Another thing to think about is asking
existing sponsors to do matching donations for new members.  This is a
very useful tactic to expand the base of members.  As the base of
members grows, the members become an easier target of direct marketing
in future fund raising efforts.  For corporate members, the use of
"challenges" can also help...this works by marketing directly to an
existing member's competitors and appealing to their desire not to be
overshadowed by their competition.

All that said, we need to make sure that we don't go overboard in
raising funds.  We need to remember what our mission is and not be
distracted by the chase for funds.  In the end, we're a non-profit
organization that exists to contribute to the greater good of the
community, but we do need money to effectively meet our mission.  We
also need to ensure that these members (regardless of sponsorship level)
should not have any undue influence over our direction, mission, etc.

Okay, that's all I can think of right now.



From: owasp-leaders-bounces at lists.owasp.org
[mailto:owasp-leaders-bounces at lists.owasp.org] On Behalf Of Jeff
Sent: Sunday, December 07, 2008 12:38 AM
To: 'James Wickett'; 'Tom Brennan - OWASP'
Cc: 'Owasp-Leaders at Lists.Owasp'
Subject: Re: [Owasp-leaders] 60/40 Membership Drive @ OWASP


Hi James,


OWASP has chosen a model where everything is free and open, so in one
sense there's no benefit to becoming a member. Anyone can use whatever
they want without paying anything.


It sounds nuts, but we believe that we can reach more people and better
achieve our mission with this strategy.  People interested in creating a
world where software isn't ridiculously vulnerable can support us by
becoming a member. 100% of membership money goes towards application
security projects.


I've found that the easiest way to explain it to people is to say that
OWASP is like public radio, except that we don't have annoying
membership drives that interrupt service all the time J  Actually, there
are a few minor benefits for members, such as discounts on conferences.


How do other people on the list respond to this?




Jeff Williams, Chair

The OWASP Foundation <http://www.owasp.org/> 

work: 410-707-1487

main: 301-604-4882


From: owasp-leaders-bounces at lists.owasp.org
[mailto:owasp-leaders-bounces at lists.owasp.org] On Behalf Of James
Sent: Friday, December 05, 2008 1:12 PM
To: Tom Brennan - OWASP
Cc: Owasp-Leaders at Lists.Owasp
Subject: Re: [Owasp-leaders] 60/40 Membership Drive @ OWASP


What is the value proposition for a person or company to become a paying
member of OWASP?

People and companies in Austin have asked me about this, and I am not
really sure what to tell them.  


J.H. Wickett
General Manager, impactnews.com
Community Impact Newspaper
Local. Useful. Everyone Gets It.
(512) 989-6808 - Main Office
(512) 989-6809 - Fax
(512) 465-2623 - Austin Bureau 


On Thu, Dec 4, 2008 at 9:04 AM, Tom Brennan - OWASP <tomb at owasp.org>

The OWASP Foundation board has unanimously approved at our December
Meeting (
http://www.owasp.org/index.php/OWASP_Board_Meetings_December_Agenda )an
amendment to the current individual/corporate membership model for 2009.
The concept builds on the accomplishment of centralized processing of
chapter donations using the integrated button that is currently on every
chapters wiki page.

We are doing a MEMBERSHIP DRIVE FOLKS  - kicking off Jan 2009 - Dec 2009
with a 60/40 split. 60% of the raised funds would go towards OWASP
Foundation operations, grant projects, events, global committee budgets
etc., and 40% of the funds would be ear-marked for your local OWASP
that with a scanned or receipt will be reimbursed with 30 days.

MEMBERSHIP - http://www.owasp.org/index.php/Membership


* The purpose of this MEMBERSHIP DRIVE is to encourage local chapters
evangelizing OWASP to local chapter members as well as
members to join the mission to have measurable growth in 2009.

* Additional funding of Grant Projects - http://www.owasp.org

* This split model enables a funding model that the local chapters can
utilize to fund events, refreshments, give-aways, video-cameras, provide
"chapter grants" and more to meet the mission of OWASP Foundation
and utilize the global "bank"

Devil in the details.....
* We are still working out the logistical items of this announcement
we felt that with the holidays and the new year coming we needed to
this NOW to get you thinking about it creatively for your local chapter
region.  If you see a road-block to the end result, please identify it
recommend a solution to the problem.  You can also contact your regional
representative of the OWASP Global Membership Committee

* Kate Hartman will be the primary point of contact for this effort in
handling the money/invoices and questions in tracking this effort see:
http://www.owasp.org/index.php/About_OWASP#Structure  Today you can
individual members and corporate members to your chapter wiki page to
make a
donation online OR they can request a invoice from Kate Hartman or mail
check the "old fashion way"  In the end your local chapter will be given
credit for the efforts with 40% of the income earmarked.

If you have direct questions you are more then welcome to call me at
973-795-1046 or email tomb at owasp.org - OR simply reply to this
professional discussion with 275 people on it.

Semper Fi,
Tom Brennan

OWASP-Leaders mailing list
OWASP-Leaders at lists.owasp.org




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