[Owasp-leaders] 60/40 Membership Drive @ OWASP

Eoin eoin.keary at owasp.org
Tue Dec 9 12:14:08 EST 2008


Guys what ever happened to the membership pack?
we had various levels of membership defined and what type of pack one would
get.
Dinis, Tom Jeff any ideas?

Eoin



2008/12/9 edm.dnj <edm.dnj at gmail.com>

> I'm relatively new here but thought I'd jump into the discussion.  While we
> may be calling it "Membership", we're really pursuing "Sponsorship" or
> simply a source of funding our projects.  I'm no expert, but based upon what
> I've seen with other non-profits, this use of "Membership" is a mechanism to
> solidify an ongoing stream of contributions or sponsorship.  If somebody is
> a member of something, they are more likely to contribute funds when their
> "Membership" expires (perception impacts giving patterns).  I completely
> agree with Jeff that it is very similar to the public radio model which also
> uses membership as a mechanism to drive sponsorship based fund-raising.
> Leveraging the public radio model, here are some potential benefits that we
> could offer members:
>
> Level 1 Membership
>
>    - Membership card (kinda cheesy, but some people like this sort of
>    thing)
>    - Member newsletter (spoon feeding members with information that is
>    probably already available on the website)
>    - Special member notifications of new projects, events, releases, etc.
>    - Discounts to OWASP events
>    - Listing in on-line membership directory (opt-in)
>
> Level 2 Membership
>
>    - All Level 1 benefits
>    - Special Member Gift (logo mug, t-shirt, etc.)
>    - Single prominent (main page) on-line recognition of gift on OWASP
>    site.
>    - Invitation to special Member-Only Events (Jeff or some other OWASP
>    celeb to give special dog & pony show)
>
> Level 3 Membership
>
>    - All Level 1 and Level 2 benefits.
>    - Additional Member Gifts (more mugs, t-shirts, etc.)
>    - Mail CD/DVD version of selected released projects (like Live CD,
>    etc.) to member (this will make some people feel special)
>    - Free admission to Level 2 special Member-Only Events
>    - Special Events for Level 3 Members only
>    - Permit use of a special OWASP Sponsor Logo on member's website.
>    - Rotating prominent (main page) on-line recognition of gift on OWASP
>    site.
>
> So, there are lots of possibilities and there could be as many or as few
> membership levels as desired.  Another thing to think about is asking
> existing sponsors to do matching donations for new members.  This is a very
> useful tactic to expand the base of members.  As the base of members grows,
> the members become an easier target of direct marketing in future fund
> raising efforts.  For corporate members, the use of "challenges" can also
> help...this works by marketing directly to an existing member's competitors
> and appealing to their desire not to be overshadowed by their competition.
>
> All that said, we need to make sure that we don't go overboard in raising
> funds.  We need to remember what our mission is and not be distracted by the
> chase for funds.  In the end, we're a non-profit organization that exists to
> contribute to the greater good of the community, but we do need money to
> effectively meet our mission.  We also need to ensure that these members
> (regardless of sponsorship level) should not have any undue influence over
> our direction, mission, etc.
>
> Okay, that's all I can think of right now.
>
> Regards,
> Dirk
>
>
>
> *From:* owasp-leaders-bounces at lists.owasp.org [
> mailto:owasp-leaders-bounces at lists.owasp.org<owasp-leaders-bounces at lists.owasp.org>]
> *On Behalf Of *Jeff Williams
> *Sent:* Sunday, December 07, 2008 12:38 AM
> *To:* 'James Wickett'; 'Tom Brennan - OWASP'
> *Cc:* 'Owasp-Leaders at Lists.Owasp'
> *Subject:* Re: [Owasp-leaders] 60/40 Membership Drive @ OWASP
>
>
>
> Hi James,
>
>
>
> OWASP has chosen a model where everything is free and open, so *in one
> sense* there's no benefit to becoming a member. Anyone can use whatever
> they want without paying anything.
>
>
>
> It sounds nuts, but we believe that we can reach more people and better
> achieve our mission with this strategy.  People interested in creating a
> world where software isn't ridiculously vulnerable can support us by
> becoming a member. 100% of membership money goes towards application
> security projects.
>
>
>
> I've found that the easiest way to explain it to people is to say that
> OWASP is like public radio, except that we don't have annoying membership
> drives that interrupt service all the time J  Actually, there are a few
> minor benefits for members, such as discounts on conferences.
>
>
>
> How do other people on the list respond to this?
>
>
>
> --Jeff
>
>
>
> Jeff Williams, Chair
>
> The OWASP Foundation <http://www.owasp.org/>
>
> work: 410-707-1487
>
> main: 301-604-4882
>
>
>
> *From:* owasp-leaders-bounces at lists.owasp.org [
> mailto:owasp-leaders-bounces at lists.owasp.org<owasp-leaders-bounces at lists.owasp.org>]
> *On Behalf Of *James Wickett
> *Sent:* Friday, December 05, 2008 1:12 PM
> *To:* Tom Brennan - OWASP
> *Cc:* Owasp-Leaders at Lists.Owasp
> *Subject:* Re: [Owasp-leaders] 60/40 Membership Drive @ OWASP
>
>
>
> What is the value proposition for a person or company to become a paying
> member of OWASP?
>
> People and companies in Austin have asked me about this, and I am not
> really sure what to tell them.
>
> Best,
> James
>
> ----
> J.H. Wickett
> General Manager, impactnews.com
> Community Impact Newspaper
> Local. Useful. Everyone Gets It.
> (512) 989-6808 - Main Office
> (512) 989-6809 - Fax
> (512) 465-2623 - Austin Bureau
>
> http://www.impactnews.com
>
>  On Thu, Dec 4, 2008 at 9:04 AM, Tom Brennan - OWASP <tomb at owasp.org>
> wrote:
>
>
> The OWASP Foundation board has unanimously approved at our December Board
> Meeting (
> http://www.owasp.org/index.php/OWASP_Board_Meetings_December_Agenda )an
> amendment to the current individual/corporate membership model for 2009.
> The concept builds on the accomplishment of centralized processing of local
> chapter donations using the integrated button that is currently on every
> chapters wiki page.
>
> We are doing a MEMBERSHIP DRIVE FOLKS  - kicking off Jan 2009 - Dec 2009
> with a 60/40 split. 60% of the raised funds would go towards OWASP
> Foundation operations, grant projects, events, global committee budgets
> etc., and 40% of the funds would be ear-marked for your local OWASP chapter
> that with a scanned or receipt will be reimbursed with 30 days.
>
> MEMBERSHIP - http://www.owasp.org/index.php/Membership
>
> FAQ
> ----
>
> WHY?
> * The purpose of this MEMBERSHIP DRIVE is to encourage local chapters start
> evangelizing OWASP to local chapter members as well as
> corporate/educational
> members to join the mission to have measurable growth in 2009.
>
> * Additional funding of Grant Projects - http://www.owasp.org
>
> * This split model enables a funding model that the local chapters can
> utilize to fund events, refreshments, give-aways, video-cameras, provide
> "chapter grants" and more to meet the mission of OWASP Foundation
> regionally
> and utilize the global "bank"
>
> Devil in the details.....
> * We are still working out the logistical items of this announcement
> however
> we felt that with the holidays and the new year coming we needed to
> announce
> this NOW to get you thinking about it creatively for your local chapter and
> region.  If you see a road-block to the end result, please identify it and
> recommend a solution to the problem.  You can also contact your regional
> representative of the OWASP Global Membership Committee
>
> http://www.owasp.org/index.php/OWASP_EU_Summit_2008#NEW_GLOBAL_COMMITTEE_STR
> UCTURE
>
> * Kate Hartman will be the primary point of contact for this effort in
> handling the money/invoices and questions in tracking this effort see:
> http://www.owasp.org/index.php/About_OWASP#Structure  Today you can steer
> individual members and corporate members to your chapter wiki page to make
> a
> donation online OR they can request a invoice from Kate Hartman or mail a
> check the "old fashion way"  In the end your local chapter will be given
> credit for the efforts with 40% of the income earmarked.
>
> If you have direct questions you are more then welcome to call me at
> 973-795-1046 or email tomb at owasp.org - OR simply reply to this unmoderated
> professional discussion with 275 people on it.
>
>
> Semper Fi,
> Tom Brennan
>
>
> _______________________________________________
> OWASP-Leaders mailing list
> OWASP-Leaders at lists.owasp.org
> https://lists.owasp.org/mailman/listinfo/owasp-leaders
>
>
>
> ------------------------------
>
> _______________________________________________
> OWASP-Leaders mailing listOWASP-Leaders at lists.owasp.orghttps://lists.owasp.org/mailman/listinfo/owasp-leaders
>
>
>
> _______________________________________________
> OWASP-Leaders mailing list
> OWASP-Leaders at lists.owasp.org
> https://lists.owasp.org/mailman/listinfo/owasp-leaders
>
>


-- 
Eoin Keary CISSP CISA
OWASP Code Review Guide Lead Author
OWASP Ireland Chapter Lead
OWASP Global Committee Member (Industry)

Quis custodiet ipsos custodes
-------------- next part --------------
An HTML attachment was scrubbed...
URL: https://lists.owasp.org/mailman/private/owasp-leaders/attachments/20081209/30ba779e/attachment.html 


More information about the OWASP-Leaders mailing list