[Owasp-leaders] 60/40 Membership Drive @ OWASP

Mandeep Khera mkhera at owasp.org
Mon Dec 8 12:48:29 EST 2008


I know you and I have had conversations on this topic before. You were very
clear about the mission and the openness of the organization. I like the
public radio/TV concept. I think if we know this is our goal, it'll be very
hard to have concrete goals around increasing the "paid" membership. I have
been pitching in our meetings and explaining the benefits, goodwill etc.
etc. but most people don't find those benefits a strong incentive to become
a paid member. May be we can try to sweeten the pot and offer more gifts
that can be sponsored (like the public radio model) and bigger discounts to
attend the annual conference to encourage  more people to become members.


Mandeep Khera
Chief Marketing Officer
Cenzic, Inc.
 <blocked::http://www.cenzic.com/> www.cenzic.com | (866) 423-6942
455 El Camino Real, Ste. 100
Santa Clara, CA 95050
Phone: (408) 200-0712
Email:  mandeep at cenzic.com
Fax: (408) 200-0701

#1 in Enterprise Web Application Vulnerability Assessment and Risk
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From: owasp-leaders-bounces at lists.owasp.org
[mailto:owasp-leaders-bounces at lists.owasp.org] On Behalf Of Jeff Williams
Sent: Saturday, December 06, 2008 9:38 PM
To: 'James Wickett'; 'Tom Brennan - OWASP'
Cc: 'Owasp-Leaders at Lists.Owasp'
Subject: Re: [Owasp-leaders] 60/40 Membership Drive @ OWASP

Hi James,


OWASP has chosen a model where everything is free and open, so in one sense
there's no benefit to becoming a member. Anyone can use whatever they want
without paying anything.


It sounds nuts, but we believe that we can reach more people and better
achieve our mission with this strategy.  People interested in creating a
world where software isn't ridiculously vulnerable can support us by
becoming a member. 100% of membership money goes towards application
security projects.


I've found that the easiest way to explain it to people is to say that OWASP
is like public radio, except that we don't have annoying membership drives
that interrupt service all the time J  Actually, there are a few minor
benefits for members, such as discounts on conferences.


How do other people on the list respond to this?




Jeff Williams, Chair

 <http://www.owasp.org/> The OWASP Foundation

work: 410-707-1487

main: 301-604-4882


From: owasp-leaders-bounces at lists.owasp.org
[mailto:owasp-leaders-bounces at lists.owasp.org] On Behalf Of James Wickett
Sent: Friday, December 05, 2008 1:12 PM
To: Tom Brennan - OWASP
Cc: Owasp-Leaders at Lists.Owasp
Subject: Re: [Owasp-leaders] 60/40 Membership Drive @ OWASP


What is the value proposition for a person or company to become a paying
member of OWASP?

People and companies in Austin have asked me about this, and I am not really
sure what to tell them.  


J.H. Wickett
General Manager, impactnews.com
Community Impact Newspaper
Local. Useful. Everyone Gets It.
(512) 989-6808 - Main Office
(512) 989-6809 - Fax
(512) 465-2623 - Austin Bureau 


On Thu, Dec 4, 2008 at 9:04 AM, Tom Brennan - OWASP <tomb at owasp.org> wrote:

The OWASP Foundation board has unanimously approved at our December Board
Meeting (
http://www.owasp.org/index.php/OWASP_Board_Meetings_December_Agenda )an
amendment to the current individual/corporate membership model for 2009.
The concept builds on the accomplishment of centralized processing of local
chapter donations using the integrated button that is currently on every
chapters wiki page.

We are doing a MEMBERSHIP DRIVE FOLKS  - kicking off Jan 2009 - Dec 2009
with a 60/40 split. 60% of the raised funds would go towards OWASP
Foundation operations, grant projects, events, global committee budgets
etc., and 40% of the funds would be ear-marked for your local OWASP chapter
that with a scanned or receipt will be reimbursed with 30 days.

MEMBERSHIP - http://www.owasp.org/index.php/Membership


* The purpose of this MEMBERSHIP DRIVE is to encourage local chapters start
evangelizing OWASP to local chapter members as well as corporate/educational
members to join the mission to have measurable growth in 2009.

* Additional funding of Grant Projects - http://www.owasp.org

* This split model enables a funding model that the local chapters can
utilize to fund events, refreshments, give-aways, video-cameras, provide
"chapter grants" and more to meet the mission of OWASP Foundation regionally
and utilize the global "bank"

Devil in the details.....
* We are still working out the logistical items of this announcement however
we felt that with the holidays and the new year coming we needed to announce
this NOW to get you thinking about it creatively for your local chapter and
region.  If you see a road-block to the end result, please identify it and
recommend a solution to the problem.  You can also contact your regional
representative of the OWASP Global Membership Committee

* Kate Hartman will be the primary point of contact for this effort in
handling the money/invoices and questions in tracking this effort see:
http://www.owasp.org/index.php/About_OWASP#Structure  Today you can steer
individual members and corporate members to your chapter wiki page to make a
donation online OR they can request a invoice from Kate Hartman or mail a
check the "old fashion way"  In the end your local chapter will be given
credit for the efforts with 40% of the income earmarked.

If you have direct questions you are more then welcome to call me at
973-795-1046 or email tomb at owasp.org - OR simply reply to this unmoderated
professional discussion with 275 people on it.

Semper Fi,
Tom Brennan

OWASP-Leaders mailing list
OWASP-Leaders at lists.owasp.org


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