[OCC] AppSecUSA 2011
james.mcgovern at hp.com
Tue Jul 5 14:50:42 EDT 2011
Since OWASP is developer-centric, but not developer-only, should we also noodle how to create a message to the CIO and CISO communities on why they should send developers as well?
From: owasp-connections-committee-bounces at lists.owasp.org [mailto:owasp-connections-committee-bounces at lists.owasp.org] On Behalf Of Lorna Alamri
Sent: Tuesday, July 05, 2011 12:37 PM
To: Jim Manico; owasp-connections-committee at lists.owasp.org
Cc: Martin Knobloch; Joe Bernik; Tin Zaw; dan cornell; Adam Baso
Subject: [OCC] AppSecUSA 2011
Jim and Connections Committee,
A couple of areas AppSec USA is requesting help on:
AppSec USA is looking at purchasing some targeted email campaigns to drive attendance to AppSec USA. We need the connections committe's help in crafting a message to developers around OWASP and OWASP AppSec's.
We're looking at a series of 4 targeted emails to Software Mag mailing list. We'd like the committee's expertise and help in writting these emails and the graphics associated with them.
From a developer perspective:
* Why attend AppSec USA
* What is important to them about OWASP
* Who should attend
* How to justify attendance
* Other thoughts?
As an example from Tom: "secure code is on the radar of employers as a developer you want to attend AppSec to gain a competing edge in your career."
AppSec USA is getting ready to start announcing speakers for this year's conference and need your help in getting the word out through OWASP marketing: tweets, blog, press releases, etc.
Any thoughts you have on marketing AppSec USA.
OWASP Global Industry Committee
OWASP MSP: Host to OWASP AppSec USA 2011
September 20-23 Training, Talks, CTF, and Showroom
@appsecusa, @owaspmsp @OWASPSummit
lorna.alamri at owasp.org<mailto:lorna.alamri at owasp.org>
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