[OCC] AppSecUSA 2011

Lorna Alamri lorna.alamri at owasp.org
Tue Jul 5 12:36:35 EDT 2011

Jim and Connections Committee,

A couple of areas AppSec USA is requesting help on:

AppSec USA is looking at purchasing some targeted email campaigns to drive
attendance to AppSec USA.  We need the connections committe's help in
crafting a message to developers around OWASP and OWASP AppSec's.

We're looking at a series of 4 targeted emails to Software Mag mailing list.
We'd like the committee's expertise and help in writting these emails and
the graphics associated with them.
 From a developer perspective:

   - Why attend AppSec USA
   - What is important to them about OWASP
   - Who should attend
   - How to justify attendance
   - Other thoughts?

As an example from Tom: "secure code is on the radar of employers as a
developer you want to attend AppSec to gain a competing edge in your

AppSec USA is getting ready to start announcing speakers for this year's
conference and need your help in getting the word out through OWASP
marketing: tweets, blog, press releases, etc.

Any thoughts you have on marketing AppSec USA.


Lorna Alamri
OWASP Global Industry Committee
 OWASP MSP: Host to OWASP AppSec USA 2011
September 20-23 Training, Talks, CTF, and Showroom
@appsecusa, @owaspmsp @OWASPSummit

Dir: 651-338-0243
skype: lorna.alamri
lorna.alamri at owasp.org
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