[OCC] Fwd: [press:49] ZDNet (ISC)2 Author?

Jim Manico jim.manico at owasp.org
Fri Jul 1 14:57:09 EDT 2011


I would be happy to help OWASP hire a full time PR/Marketing
professional to drive these efforts. What's our budget?

- Jim

> Jim, the connections committee has PR in it's mission, as the committee
> chair would you take this on at your next scheduled meeting for us. 
> 
> After pulling together the draft creating the RFQ and each committee
> chair has reviewed it to ensure it captures phase 1 requirements of said
> committee we can start the budget allocation process to fund it.
> 
> https://www.owasp.org/index.php/OWASP_Connections_Committee
> 
> Semper Fi,
> 
> Tom Brennan
> Tel: 973-202-0122
> 
> 
> 
> 
> 
> 
> 
> Begin forwarded message:
> 
>> *From:* dinis cruz <dinis.cruz at owasp.org <mailto:dinis.cruz at owasp.org>>
>> *Date:* July 1, 2011 5:31:37 AM EDT
>> *To:* Jim Manico <jim.manico at owasp.org <mailto:jim.manico at owasp.org>>
>> *Cc:* press at owasp.org <mailto:press at owasp.org>,
>> Owasp-connections-committee at lists.owasp.org
>> <mailto:Owasp-connections-committee at lists.owasp.org>,
>> <mailto:committees-chairs at lists.owasp.org>committees-chairs at lists.owasp.org
>> <mailto:committees-chairs at lists.owasp.org>
>> *Subject:* *Re: [OCC] [press:49] ZDNet (ISC)2 Author?*
>>
>> Yes, PR is critical and we should do a lot more in that area (since
>> coverage like this doesn't happen by accident).
>>
>> The best way is to tie it to events (and pay for it from their
>> budget). For example at the Summit 2011 we did just that (which helped
>> to reach the government and local media)
>>
>> Dinis Cruz
>>
>> On 30 June 2011 21:46, Jim Manico
>> <<mailto:jim.manico at owasp.org>jim.manico at owasp.org
>> <mailto:jim.manico at owasp.org>> wrote:
>>
>>     OWASP is mentioned in articles of this nature on a regular basis.
>>
>>     Since OWASP's core mission is awareness, it would be prudent to hire a
>>     full time press agent.
>>
>>     - Jim
>>
>>
>>     > Just saw this article:
>>     >
>>     >
>>     <http://www.zdnet.co.uk/blogs/security-profession-blog-10007850/observations-from-appsec-2011-10023015/>http://www.zdnet.co.uk/blogs/security-profession-blog-10007850/observations-from-appsec-2011-10023015/
>>     >
>>     > How did (ISC)2 get such premium visibility with a blogger on
>>     ZDNet? Good
>>     > job (ISC)2 - and it's great to see OWASP in this coverage. But it
>>     > understandably spins a little bit towards (ISC)2.  For example "At
>>     > AppSec EU, there was unanimous recognition from commercial
>>     > organisations, application designers and coders alike, on the
>>     importance
>>     > of developing secure code... Recognising this three years ago,
>>     (ISC)2
>>     > applied its experience of security professional certification and
>>     > education programmes... ".
>>     >
>>     > OWASP has been applying its experience in application security
>>     for the
>>     > last 10 years since 200*1*. There's an audience out there that
>>     doesn't
>>     > know that, and we can appeal to them! I would *love* for OWASP
>>     to have a
>>     > voice that reaches as wide an audience as a tech news magazine
>>     like ZDNet.
>>     >
>>     > Any ideas how we can get this level of prominence?
>>     >
>>     > Happy to help press forward with any initiatives (no pun intended).
>>     >
>>     > -Jason
>>
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>>
>>
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