[Owasp-cert] Marketing Idea:OWASP Certification

Leigh Honeywell leigh at hypatia.ca
Mon Jul 21 13:32:28 EDT 2008

Surely we can just charge enough for the exam to break even, rather than
doing product placements?  I think that the idea is highly inappropriate
in the context of a vendor-neutral, independent exam.  If Comp-TIA can
make a profit at $250/exam, surely we can come up with a reasonable
non-profit figure to charge for this exam.

The exam is probably not the place to do job listings, either.  I'm
pretty sure OWASP already has a page on the wiki for them.


On Mon, Jul 21, 2008 at 10:15:00AM -0700, james at architectbook.com wrote:
> <html><body>I want your first reactions to this idea. As you are aware, OWASP is non-profit and needs a mechanism to raise funds to sustain the examination process. One of the ways this could be accomplished is via product placement.<br><br>In a scenario-based question, rather than say that "you are a developer for OWASP", we could substitute Pizza Hut, Microsoft, etc. Taking this one step further, the scenario could incorporate job leads. For example, you are a security developer for [company] who is now hiring certified [role] willing to relocate to [location].&nbsp; In essence, certification could support/amplify the goals of the job board.<br><br>Another take would be to show vendor marketing information after the exam is concluded but before the exam results are displayed. Profits could be plowed back into exam development or other OWASP usages. If I think about how budgets are allocated in large enterprises, right now we only get attract line managers who can choose to reimburse for individual membership or the HR budget for recruiting in terms of the job board. This would allow us to get on the radar of the media relations folks and attract some of their dollars as well.<br></body></html>

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