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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>These are really awesome!<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>A few thoughts:<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>1)<span style='font:7.0pt "Times New Roman"'>     
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>We should ALWAYS have the year in the title of everything<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>2)<span style='font:7.0pt "Times New Roman"'>     
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>We should always link to the online (up-to-date) version<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>3)<span style='font:7.0pt "Times New Roman"'>     
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I like the insect theme across the books<o:p></o:p></span></p>

<p class=MsoListParagraph style='text-indent:-.25in;mso-list:l0 level1 lfo1'><![if !supportLists]><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>4)<span style='font:7.0pt "Times New Roman"'>     
</span></span></span><![endif]><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I don’t think the alpha, beta, release differentiation is
critical (except maybe in subtitle)<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>--Jeff<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Jeff Williams, Chair<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><a href="http://www.owasp.org/"><span style='color:blue'>The
OWASP Foundation</span></a><o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>work: 410-707-1487<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>main: 301-604-4882<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><a
href="https://www.owasp.org/index.php/OWASP_NYC_AppSec_2008_Conference"><span
style='color:blue'>OWASP AppSec NYC 2008</span></a> is coming...  are you
ready?<o:p></o:p></span></p>

<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>

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<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
owasp-board-bounces@lists.owasp.org
[mailto:owasp-board-bounces@lists.owasp.org] <b>On Behalf Of </b>Dinis Cruz<br>
<b>Sent:</b> Friday, June 13, 2008 2:36 PM<br>
<b>To:</b> OWASP Foundation Board List<br>
<b>Subject:</b> [Owasp-board] Fwd: First round creative on Book Cover Design
Series<o:p></o:p></span></p>

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<p class=MsoNormal><o:p> </o:p></p>

<p class=MsoNormal style='margin-bottom:12.0pt'>Hey Guys, check these first
'draft' covers from deb<br>
<br>
There is still a lot to do, but it looks like a good start :)<br>
<br>
What do you think?<br>
<br>
Dinis<o:p></o:p></p>

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<p class=MsoNormal style='margin-bottom:12.0pt'>---------- Forwarded message
----------<br>
From: <b>Deb Brewer</b> <<a href="mailto:deb@lxstudios.com">deb@lxstudios.com</a>><br>
Date: Fri, Jun 13, 2008 at 3:26 PM<br>
Subject: First round creative on Book Cover Design Series<br>
To: Dinis Cruz <<a href="mailto:dinis@ddplus.net">dinis@ddplus.net</a>><br>
<br>
<o:p></o:p></p>

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<p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:7.0pt;
font-family:"Verdana","sans-serif"'>Hi Dinis!<br>
<br>
Hope all is well with you and yours over the pond. I have not copied anyone
else on these book covers, perhaps you'd like to review first? I can send to
the team at any time, just let me know...<br>
<br>
We've been having a great time on this project. Attached please find a low
resolution PDF with the initial design ideas. We have laid out 3 covers for
each concept "Alpha", "Beta" and "Release". I am
going to wait on the fourth book cover until after I receive your comments on
this first pass.<br>
<br>
Here is the background on each of the concepts:<br>
<br>
Concept 1:<br>
This idea stems from taking a process in nature that has stages. We chose using
a sunflower because a WASP is attracted to a flower. As you see the first one
is a seed, the second is a sprout and the third is a full blown sunflower.
Visually it's strong positive and knowing that securities can be dangerous and
complicated, this really works. <br>
<br>
Concept 2:<br>
This idea shows the the progression of flying. An ant crawls, a grasshopper
hops and a butterfly flies. All in the genre of the wasp. The bright, fresh
colors are eye-catching and aide this organic concept in looking progressive.<br>
<br>
Concept 3:<br>
This idea is straight-up, evolution/metamorphosis of a butterfly. The butterfly
goes through 3 stages and in the end comes out a beautiful creation. The
compilation book could potentially be a combination of all three stages. This
concept could be executed in a less photographic and more graphic approach
(like your logo symbol).<br>
<br>
Concept 4:<br>
This idea shows the evolution of the content as it relates to the OWASP
identity. It does a good job promoting the company and also entices the reader
into thinking there's 'more to come'. I do like this version as the Alpha cover
looks a bit less designed - this was a challenging 'un-design' project to pull
off! If you are interested in this concept approach, I will want to show more
iterations of it. The large circle (may be a bit big) is a good concept as it
will follow through to our other marketing materials. We could also further
differentiate the evolution of this concept by color coding the wasp.<br>
<br>
Please let me know if you'd like to review. I look forward to hearing from you!<br>
<br>
My best,<br>
Deb<br>
<br>
</span><b><span style='font-size:8.5pt;font-family:"Verdana","sans-serif";
color:#FE7F00'>LX</span></b><b><span style='font-size:8.5pt;font-family:"Verdana","sans-serif";
color:#34147F'>studios </span></b><b><span style='font-size:8.5pt;font-family:
"Verdana","sans-serif";color:#FD7E00'>inc.<br>
</span></b><b><span style='font-size:6.5pt;font-family:"Verdana","sans-serif"'><br>
<span style='color:#7F7F7F'>deb brewer<br>
</span></span></b><span style='font-size:6.5pt;font-family:"Verdana","sans-serif";
color:#7F7F7F'>31 broadway<br>
hanover ma  02339<br>
781 826 9380 </span><b><span style='font-size:6.5pt;font-family:"Verdana","sans-serif";
color:#7E7E7E'>t</span></b><span style='font-size:6.5pt;font-family:"Verdana","sans-serif";
color:#7E7E7E'> <br>
</span><span style='font-size:6.5pt;font-family:"Verdana","sans-serif";
color:#7F7F7F'>781 826 9381 </span><b><span style='font-size:6.5pt;font-family:
"Verdana","sans-serif";color:#7E7E7E'>f</span></b><span style='font-size:6.5pt;
font-family:"Verdana","sans-serif";color:#7E7E7E'> <br>
</span><span style='font-size:6.5pt;font-family:"Verdana","sans-serif";
color:#7F7F7F'>617 429 0600 </span><b><span style='font-size:6.5pt;font-family:
"Verdana","sans-serif";color:#7E7E7E'>m</span></b><span style='font-size:6.5pt;
font-family:"Verdana","sans-serif";color:#7E7E7E'> <br>
</span><span style='font-size:6.5pt;font-family:"Verdana","sans-serif";
color:#7F7F7F'><br>
</span><u><span style='font-size:6.5pt;font-family:"Verdana","sans-serif";
color:blue'><a href="mailto:deb@lxstudios.com" target="_blank">deb@lxstudios.com</a><br>
<a href="http://www.lxstudios.com" target="_blank">http://www.lxstudios.com</a><br>
</span></u><span style='font-size:7.0pt;font-family:"Verdana","sans-serif"'><br>
<br>
<br>
<br>
</span><o:p></o:p></p>

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<p class=MsoNormal style='margin-bottom:12.0pt'><o:p> </o:p></p>

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