[Owasp-board] Update for May Board meeting: Marketing/PR Strategy for AppSecEU

Sherif Mansour sherif.mansour at owasp.org
Sat May 5 14:28:05 UTC 2018

To the Board:

Hey everyone,

We are making good progress on AppSecEU, but one item that I wanted to make
sure is that there is enough of a marketing and promotions budget to
completely knock this one out of the park.

Speaking with karen on the previous calls, it looks like we do have a
modest budget, so for May’s board meeting I would like the foundation to
state what is the optimal marketing budget for us to see what we can do.
The London Chapter (as well as others I am sure), could help with that
short fall.

-Sherif Mansour

On Sun, 29 Apr 2018 at 11:23 am, <sherif.mansour at owasp.org> wrote:

> Hey Team,
> Firstly I'd like to thank everyone for all their hard work, this is
> shaping up to be an amazing event & reflecting on where we were in November
> vs. where we are right now, this is truly great effort. We have come so far
> and learned so much, in quite little time.
> Now we are not out of the woods yet! we need to focus on paid attendees
> and for that I wanted to ask what is our ideal Marketing/PR/Social
> Strategy, not for just a successful event but to truly knock it out of the
> park.
> We do know that we get some registration spikes during certain parts of
> the process (i.e. Speaker/Training announcements as well as last minute
> registrations etc..).
> Is there anything else we should be doing above and beyond what we have
> planned?
> We can ask chapters for additional funding (e.g. London) if need be.
> Thoughts?

> rma at owasp.org <vandana.verma at owasp.org>

Sherif Mansour
OWASP Global Board Member & OWASP London Chapter Leader
Site: https://www.owasp.org/index.php/London
Email: sherif.mansour at owasp.org
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