[Owasp-board] Apache Brand Guidelines
jim.manico at owasp.org
Mon Nov 30 23:40:02 UTC 2015
If you want to use the Apache trademark at events see
If you want to use an Apache product trademark in a domain see
In commercial software products: /Since the primary goods of any Apache
project is a software product provided free of charge to the general
public, we do not generally allow third parties to use Apache brands in
their software product branding/. <- BOOM. This is where Contrast type
marketing would be absolutely and completely banned at Apache.
For other questions, they have a legal support team to answer other
On 12/1/15 1:35 AM, Josh Sokol wrote:
> So does someone have to get approval before mentioning say "Apache Web
> Server" in a video comparing performance between IIS, Apache, and
> Nginx? Or is there some mechanism to allow people to talk about
> Apache products without running awry of their brand guidelines?
> On Mon, Nov 30, 2015 at 5:29 PM, Jim Manico <jim.manico at owasp.org
> <mailto:jim.manico at owasp.org>> wrote:
> I did talked to the Apache marketing lead about project sponsorship
> I asked, why the current guide, how did you get there and does it
> The main points we discussed form
> https://www.apache.org/foundation/marks/ were:
> 1) Sponsors of Apache and recognized on ONE page only:
> 2) All Apache projects link back to this sponsorship page.
> 3) Corporate logos are not allowed on any Apache project
> 4) All project contributors are recognized as *individuals only*
> in a tabular list (without logos) which can include the company
> name they work for. For example: http://hadoop.apache.org/who.html
> The response was:
> 1) The financial benefit to our marketing brand support limits (no
> per project sponsorship) is that we do not have to bucket
> donations into different project buckets. That would be an insane
> accounting nightmare that we removed when building this guide.
> 2) The use of Apache trademarks early on was getting to be a problem.
> 3) This limit led to MORE giant donations form Microsoft and others.
> 4) This limit let to MORE volunteerism
> Also, if someone wants to use the Apache brand for most cases
> outside of Apache, they need to ask permission and get approved.
> If you would like to join me in talking to them again, we can open
> a dialogue with vp-brand at apache.org <mailto:vp-brand at apache.org>
> as a board.
> - Jim
> PS: At the time the board was not so inclined to shift OWASP in
> the direction of Apache. I think such a move would only augment
> OWASP in many ways. It's makes OWASP A more "safe place". OWASP is
> not so safe right now from a branding trust perspective IMO.
> On 12/1/15 1:18 AM, Josh Sokol wrote:
>> The notes from the meeting say "Perhaps Michael or Simon could
>> reach out to contacts" with respect to Apache/Mozilla help here.
>> Have we actually asked either of them to do it or has someone
>> else done it?
>> On Mon, Nov 30, 2015 at 3:38 PM, Jim Manico <jim.manico at owasp.org
>> <mailto:jim.manico at owasp.org>> wrote:
>> Absolutely, I would MUCH rather have legal resources work on
>> this than I. I'm ok to spend money on this, it's very
>> important. IANALOASAIDWTBALOAS[*]
>> Tom is always pushing me to "actually do something, and not
>> just talk about it" and he is right. But this is a (much)
>> better course.
>> Let do it.
>> - Jim
>> On 11/30/15 11:35 PM, Matt Konda wrote:
>>> We talked about both Apache and Mozilla. I like this route too.
>>> We had hoped to enlist one of their legal team's support as
>>> part of their commitment to open source and to get more than
>>> just a starting point but a collaborative product. That may
>>> or may not be realistic, but it seemed like a good way to
>>> get started.
>>> On Mon, Nov 30, 2015 at 3:09 PM, Jim Manico
>>> <jim.manico at owasp.org <mailto:jim.manico at owasp.org>> wrote:
>>> Someone recently suggested we model a new OWASP brand
>>> guideline after the Apache foundation.
>>> I discussed some of the details of this back in 2013
>>> I'd be glad to draft a new policy with Josh and others
>>> if you would all like. I think it will do wonders to
>>> help keep benchmark-like issues at bay as well as give
>>> us a little muscle to clean up search term advertising
>>> using OWASP.
>>> - Jim
>>> Owasp-board mailing list
>>> Owasp-board at lists.owasp.org
>>> <mailto:Owasp-board at lists.owasp.org>
>> Owasp-board mailing list
>> Owasp-board at lists.owasp.org <mailto:Owasp-board at lists.owasp.org>
> Jim Manico
> Global Board Member
> OWASP Foundation
> Join me in Rome for AppSecEU 2016
Global Board Member
Join me in Rome for AppSecEU 2016
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