[Owasp-board] Apache Brand Guidelines

Josh Sokol josh.sokol at owasp.org
Mon Nov 30 23:35:30 UTC 2015


So does someone have to get approval before mentioning say "Apache Web
Server" in a video comparing performance between IIS, Apache, and Nginx?
Or is there some mechanism to allow people to talk about Apache products
without running awry of their brand guidelines?

~josh

On Mon, Nov 30, 2015 at 5:29 PM, Jim Manico <jim.manico at owasp.org> wrote:

> I did talked to the Apache marketing lead about project sponsorship
>
> I asked, why the current guide, how did you get there and does it work?
>
> The main points we discussed form https://www.apache.org/foundation/marks/
> were:
>
> 1) Sponsors of Apache and recognized on ONE page only:
> <http://www.apache.org/foundation/thanks.html>
> http://www.apache.org/foundation/thanks.html
> 2) All Apache projects link back to this sponsorship page.
> 3) Corporate logos are not allowed on any Apache project
> 4) All project contributors are recognized as *individuals only* in a
> tabular list (without logos) which can include the company name they work
> for. For example: <http://hadoop.apache.org/who.html>
> http://hadoop.apache.org/who.html
>
> The response was:
>
> 1) The financial benefit to our marketing brand support limits (no per
> project sponsorship) is that we do not have to bucket donations into
> different project buckets. That would be an insane accounting nightmare
> that we removed when building this guide.
> 2) The use of Apache trademarks early on was getting to be a problem.
> 3) This limit led to MORE giant donations form Microsoft and others.
> 4) This limit let to MORE volunteerism
>
> Also, if someone wants to use the Apache brand for most cases outside of
> Apache, they need to ask permission and get approved.
>
> If you would like to join me in talking to them again, we can open a
> dialogue with vp-brand at apache.org as a board.
>
> - Jim
>
> PS: At the time the board was not so inclined to shift OWASP in the
> direction of Apache. I think such a move would only augment OWASP in many
> ways. It's makes OWASP A more "safe place". OWASP is not so safe right now
> from a branding trust perspective IMO.
>
>
>
> On 12/1/15 1:18 AM, Josh Sokol wrote:
>
> The notes from the meeting say "Perhaps Michael or Simon could reach out
> to contacts" with respect to Apache/Mozilla help here.  Have we actually
> asked either of them to do it or has someone else done it?
>
> ~josh
>
> On Mon, Nov 30, 2015 at 3:38 PM, Jim Manico <jim.manico at owasp.org> wrote:
>
>> Matt,
>>
>> Absolutely, I would MUCH rather have legal resources work on this than I.
>> I'm ok to spend money on this, it's very important. IANALOASAIDWTBALOAS[*]
>>
>> Tom is always pushing me to "actually do something, and not just talk
>> about it" and he is right. But this is a (much) better course.
>>
>> Let do it.
>>
>> - Jim
>>
>> I
>> Am
>> Not
>> A
>> Lawyer
>> Or
>> A
>> Sherif
>> And
>> I
>> Don't
>> Want
>> To
>> Be
>> A
>> Lawyer
>> Or
>> A
>> Sherif
>>
>>
>>
>>
>> On 11/30/15 11:35 PM, Matt Konda wrote:
>>
>> Jim,
>>
>> We talked about both Apache and Mozilla.  I like this route too.
>>
>> We had hoped to enlist one of their legal team's support as part of their
>> commitment to open source and to get more than just a starting point but a
>> collaborative product.  That may or may not be realistic, but it seemed
>> like a good way to get started.
>>
>> Matt
>>
>>
>>
>>
>> On Mon, Nov 30, 2015 at 3:09 PM, Jim Manico < <jim.manico at owasp.org>
>> jim.manico at owasp.org> wrote:
>>
>>> Someone recently suggested we model a new OWASP brand guideline after
>>> the Apache foundation.
>>>
>>> I discussed some of the details of this back in 2013
>>>
>>> http://lists.owasp.org/pipermail/owasp-leaders/2013-April/009123.html
>>>
>>> I'd be glad to draft a new policy with Josh and others if you would all
>>> like. I think it will do wonders to help keep benchmark-like issues at bay
>>> as well as give us a little muscle to clean up search term advertising
>>> using OWASP.
>>>
>>> - Jim
>>> _______________________________________________
>>> Owasp-board mailing list
>>> Owasp-board at lists.owasp.org
>>> https://lists.owasp.org/mailman/listinfo/owasp-board
>>>
>>
>>
>>
>> _______________________________________________
>> Owasp-board mailing list
>> Owasp-board at lists.owasp.org
>> https://lists.owasp.org/mailman/listinfo/owasp-board
>>
>>
>
> --
> --
> Jim Manico
> Global Board Member
> OWASP Foundationhttps://www.owasp.org
> Join me in Rome for AppSecEU 2016
>
>
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