[Owasp-board] Additional Brand Abuse

Jim Manico jim.manico at owasp.org
Tue Nov 18 17:44:41 UTC 2014

The language in the add is:

"OWASP Top Ten Web Scanner", which I feel is wrong. There are several areas
which DAST scanners cannot assess in the Top Ten, to say the least.

This leads to "OWASP Top Ten Education" and "OWASP Top Ten Code Analysis"
which blurs the line between the OWASP brand and the commercial world.

Also, from my research I've noted that all of the foundations similar to
OWASP have much more clear rules about brand usage. I hope the board is
interested in some kind of cleanup. The current brand guidelines are vague
to some degree.

Jim Manico
(808) 652-3805

On Nov 18, 2014, at 9:05 AM, Paul Ritchie <paul.ritchie at owasp.org> wrote:

Jim, Josh, all:

I tend to agree with the "Lets be vigilant & educate the community, rather
than 'police' the community" approach.

Noreen Whysel, our new Community Manager, has training, education &
Community outreach in her area of responsibility.  One training topic could
easily be "Cool OWASP Marketing tools, and How to Use the OWASP Brand/Logo".

Unless we see a truly blatant case of misuse, I'll be asking Noreen to go
down the education path first.

Best Regards, Paul Ritchie
OWASP Interim Executive Director
paul.ritchie at owasp.org

On Tue, Nov 18, 2014 at 7:53 AM, Josh Sokol <josh.sokol at owasp.org> wrote:

> My personal opinion is that this is fine.  The OWASP Top 10 is a published
> standard and Acunetix is claiming that they are capable of scanning for the
> issues identified in the OWASP Top 10 standard.  I don't think that we
> should be responsible for policing whether or not they actually do what
> they say they do.  With that line being pretty blurry to begin with, I
> doubt Acunetix is the only company advertising in this manner.  And as long
> as they're not claiming to be "OWASP Certified", or the like, I think this
> is not worth pursuing.
> ~josh
> On Fri, Nov 14, 2014 at 8:13 PM, Jim Manico <jim.manico at owasp.org> wrote:
>>  Folks,
>> When we do a google search for "OWASP" I see that Acunetix is advertising
>> that they are scanning for the OWASP Top Ten. The ad links to
>> http://www.acunetix.com/vulnerability-scanner/scan-website-owasp-top-10-risks/
>> I think this ad violates the following brand usage guidelines:
>> https://www.owasp.org/index.php/Marketing/Resources#The_Brand_Usage_Rules
>> 5) The OWASP Brand must not be used in a manner that suggests that The
>> OWASP Foundation supports, advocates, or recommends any particular product
>> or technology.
>> 7) The OWASP Brand must not be used in a manner that suggests that a
>> product or technology can enable compliance with any OWASP Materials other
>> than an OWASP Published Standard.
>> and
>> 8) The OWASP Brand must not be used in any materials that could mislead
>> readers by narrowly interpreting a broad application security category. For
>> example, a vendor product that can find or protect against forced browsing
>> must not claim that they address all of the access control category.
>> I would like to file this with our compliance officer, but I think he is
>> over-burdened right now. Do you think this is a clear violation and if so,
>> should we approach them in a gentle way with suggestions to correct this?
>> Aloha,
>> Jim
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