[Owasp-board] Appsec EU

Seba seba at owasp.org
Fri Jun 6 14:28:10 UTC 2014


I totally agree with Josh, take my remark as input for the next years,
based on lessons learned this year.
dropping the price now will be a bad signal.
Seba


On Fri, Jun 6, 2014 at 3:39 PM, Josh Sokol <josh.sokol at owasp.org> wrote:

> Would the team then refund the £250 difference to those who have already
> purchased their ticket?  Typically, with a conference, you want the prices
> to go up over time in order to incentivize people to purchase early.  By
> dropping the price so late in the game, I'm guessing while it may boost
> ticket sales for this years event, it also does two things:
>
> 1) Pisses off those who have already purchased at a higher rate (assuming
> we don't refund them the difference).
>
> 2) Makes people wait longer to purchase next year thinking prices will go
> down.
>
> If this were a one-time event running in complete isolation, I'd say it's
> probably fine to reduce the ticket price as you're suggesting, but with it
> being a Foundation event run year over year, I think our only real option
> is to get more creative on how we advertise the event and to whom.  Have
> you tried inviting members of the media to hype the event?  Are there big
> name security people that we should be publicizing more?  What about
> another way to add value and entice attendees like having some sort of
> attraction at the Happy Hour event?  Some sort of cool giveaway for
> attendees?  My advice is to think outside the box on ways that you can add
> value that don't involve dropping the ticket price.
>
> ~josh
>
>
> On Fri, Jun 6, 2014 at 5:14 AM, Seba <seba at owasp.org> wrote:
>
>> All,
>>
>> I have heard similar remarks: the owasp conference price in Europe is
>> getting expensive compared to other community conferences.
>>
>> strategically (in my opinion) it is better to have more attendees (at a
>> lower price) and to increase sponsors/sponsor pricing and put more focus on
>> the trainings.
>>
>> Seba
>>
>>
>> On Fri, Jun 6, 2014 at 12:03 PM, Eoin Keary <eoin.keary at owasp.org> wrote:
>>
>>> Guys,
>>> The numbers for appsec EU are pretty low.
>>> More registered trainers and speakers than delegates.my feeling is the
>>> price: £600 which is very very expensive.
>>> Any thoughts on this? Should we drop the ticket price to £350 or??
>>>
>>>
>>>
>>> Eoin Keary
>>> Owasp Global Board
>>> +353 87 977 2988
>>>
>>> _______________________________________________
>>> Owasp-board mailing list
>>> Owasp-board at lists.owasp.org
>>> https://lists.owasp.org/mailman/listinfo/owasp-board
>>>
>>
>>
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>
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