[Owasp-board] Financial Planning & AppSecUSA 2015

Michael Coates michael.coates at owasp.org
Mon Dec 15 22:57:32 UTC 2014


Thanks Tom!

Great info and completely agree for ball park estimation. I just want to be
sure all players are working with the same goal so we can declare "success"
or "concern" and all be speaking from the same position.


--
Michael Coates
@_mwc
Join me at AppSecUSA <http://AppSecUSA.org> 2015 in San Francisco!




On Mon, Dec 15, 2014 at 2:56 PM, Tom Brennan <tomb at proactiverisk.com> wrote:
>
> If it helps Michael, Target goal should be a min., of 150,000 in
> profit from any AppSec_______ event IMHO.   If you look at the average
> profit of events from 2008 - 2014 (Alison has those numbers) you can
> also use a 25% growth +/- for AppSecUSA events target to keep pace
> with the growth of the attending community.
>
> Backing into the costs to operate a AppSecUSA like past years, taking
> into account the cost of the employees of the foundation that are
> tasked with doing the majority of the event management, sales,
> marketing, promotion, onsite registration and administration
> etc..etc... that can be a line item cost too.
>
> Global Event splits are 90/10
> https://www.owasp.org/index.php/How_to_Host_a_Conference#tab=BUDGET
>
> Regional events are 10/90 as of 1-Jan-2015
>
> ** Paul note that the above URL also needs to be updated to reflect
> the updated policy for 2015 -- seems the board votes are still pending
> update since September meeting at AppSecUSA that approved this
>
> https://www.owasp.org/index.php/OWASP_Board_Votes
>
>
> On Mon, Dec 15, 2014 at 5:42 PM, Bev Corwin <bev.corwin at owasp.org> wrote:
> > Thank you!
> >
> > On Mon, Dec 15, 2014 at 5:37 PM, Tom Brennan <tomb at proactiverisk.com>
> wrote:
> >>
> >> Bev you may want to read this
> >>
> >> https://www.owasp.org/index.php/How_to_Host_a_Conference
> >>
> >> On Mon, Dec 15, 2014 at 5:35 PM, Michael Coates
> >> <michael.coates at owasp.org> wrote:
> >> > No problem at all - the purpose of being open is questions just like
> >> > this!
> >> >
> >> > Our appsec conferences are major fundraisers for the organization.
> >> > However,
> >> > we don't want to fundraise and skimp on all expenses to the point
> where
> >> > people don't enjoy the event or return.
> >> >
> >> > For budgetary purposes appsec conferences are provided with a target
> >> > profit
> >> > goal. If they hit that goal then that is great for foundation
> >> > fundraising
> >> > purposes. If it looks like the conference will be under that goal,
> then
> >> > it's
> >> > time to scale back on some of the "extras". If all is going well then
> >> > purpose there's room to add an evening celebration or similar.
> >> >
> >> > Does that help explain it?
> >> >
> >> >
> >> > --
> >> > Michael Coates
> >> > @_mwc
> >> > Join me at AppSecUSA 2015 in San Francisco!
> >> >
> >> >
> >> >
> >> >
> >> > On Mon, Dec 15, 2014 at 2:28 PM, Bev Corwin <bev.corwin at owasp.org>
> >> > wrote:
> >> >>
> >> >> Dear Michael,
> >> >>
> >> >> I'd like to ask a clarification question, and I realize that this is
> >> >> for
> >> >> board members, so sorry, just trying to learn more about OWASP. But
> are
> >> >> you
> >> >> asking OWASP, as a non profit, to designate how much "non profit"
> >> >> profit
> >> >> "cap" will be allowable in the budget? Or are you asking what your
> >> >> annual
> >> >> revenue goals are going to be? Thank you and best wishes.
> >> >>
> >> >> Sincerely,
> >> >> Bev
> >> >>
> >> >>
> >> >> On Mon, Dec 15, 2014 at 5:08 PM, Michael Coates
> >> >> <michael.coates at owasp.org>
> >> >> wrote:
> >> >>>
> >> >>> Paul & Board,
> >> >>>
> >> >>> (With my AppSecUSA planning hat on).
> >> >>>
> >> >>> I'd like to request the target profit goal for AppSecUSA in 2015 for
> >> >>> planning purposes. As we all know the AppSecUSA conference serves
> many
> >> >>> goals
> >> >>> including raising awareness, growing discussion of key security
> areas,
> >> >>> and
> >> >>> fundraising for the organization. In order to balance competing
> costs
> >> >>> and
> >> >>> project centers I'd like to know if any profit goal has been set for
> >> >>> budgeting purposes.
> >> >>>
> >> >>>
> >> >>> Thanks!
> >> >>>
> >> >>> --
> >> >>> Michael Coates
> >> >>> @_mwc
> >> >>> Join me at AppSecUSA 2015 in San Francisco!
> >> >>>
> >> >>>
> >> >>>
> >> >>>
> >> >>> _______________________________________________
> >> >>> Owasp-board mailing list
> >> >>> Owasp-board at lists.owasp.org
> >> >>> https://lists.owasp.org/mailman/listinfo/owasp-board
> >> >>>
> >> >
> >> > _______________________________________________
> >> > Owasp-board mailing list
> >> > Owasp-board at lists.owasp.org
> >> > https://lists.owasp.org/mailman/listinfo/owasp-board
> >> >
>
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