[Owasp-board] Fwd: Tom, Campaign for YouGiveGoods Drive at AppSec USA 2013 to Benefit Salvation Army

Tom Brennan - OWASP tomb at owasp.org
Tue Jul 16 14:38:23 UTC 2013


Heads up that this will be going live as part of AppSecUSA community out-reach.

If you have any comments -- lets discuss.



Begin forwarded message:

> From: Tom Brennan - OWASP <tomb at owasp.org>
> Subject: Re: Tom, Campaign for YouGiveGoods Drive at AppSec USA 2013 to Benefit Salvation Army
> Date: July 16, 2013 10:36:42 AM EDT
> To: wlessard at prwithbrains.com
> Cc: Patrick O'Neill <patrick.oneill at yougivegoods.com>, Sarah Baso <sarah.baso at owasp.org>, Peter Dean <peter.dean at owasp.org>, Israel Bryski <israel.bryski at owasp.org>, Nguyet Vuong <nguyet at newwaydesign.com>
> 
> 
> Excellent -- I especially like the who can raise the much goodwill - Builders, Breakers or Defenders since we have (3) buckets of people they will self-align and asking folks to self-identify is good!
> 
> http://www.yougivegoods.com/drive.php?id=1720
> 
> We'll link it into the activities of the conference and take your lead on promotion including adding it to hootsuite updates
> 
> Semper Fi,
> 
> Tom Brennan CISSP, C|EH
> International Board of Directors
> OWASP Foundation
> (e) tomb at owasp.org
> (t) 973-202-0122
> (w) www.owasp.org
> 
> Don't miss AppSecUSA 2013 in Time Square NYC, Nov 18th-21st details: www.appsecusa.org
> 
> 
> 
> 
> On Jul 16, 2013, at 10:30 AM, wlessard at prwithbrains.com wrote:
> 
>> Tom,
>> 
>> The campaign URL is below. The suggested mechanics are as follows:
>> 
>> 1) The drive would begin in mid-October - one month prior to AppSec USA,
>> 
>> 2) Since AppSec USA 2013 is being held the week prior to Thanksgiving, it is recommended that the drive focus on food.
>> 
>> 3) One of the key aspects of the YouGiveGoods platform is its competitive element that allows the creation of teams. In order to drive the greatest competition, we could set up teams among the sponsors or different segments of the overall OWASP community, such as Builders, Breakers and Defenders. Speaking as a PR guy, however, I think the corporate breakdown would get us the most media exposure, particularly if we announce a winning team at the end. Use-case: We did a similar competition around the holidays for a consulting firm that landed us in Crain's New York Business.
>> 
>> Thoughts?
>> 
>> Bill
>> 
>> 
>> 



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