[Owasp-board] Fwd: AppSec DC at risk

Mark Bristow mark.bristow at owasp.org
Wed Mar 28 15:46:25 UTC 2012


Michael,

Should be noted that we are in much better situation now as it looks like
the hotel will sell out and as a result eliminate most if not all of the
hotel block expenses.

On Wed, Mar 28, 2012 at 11:41 AM, Michael Coates
<michael.coates at owasp.org>wrote:

>
>  This never made it to the board list (was originally cc'ed to
> owasp at owasp.org)
>
> -------
> Michael Coates | OWASP
> michael.coates at owasp.org | @_mwc
>
>
>
> Begin forwarded message:
>
> *From: *"Kate Hartmann" <kate.hartmann at owasp.org>
> *Subject: **FW: AppSec DC at risk*
> *Date: *March 28, 2012 8:39:50 AM PDT
> *To: *<eoin.keary at owasp.org>, <michael.coates at owasp.org>
>
> ** **
> ** **
> Kate Hartmann****
> Operations Director****
> 301-275-9403****
> www.owasp.org****
> Skype:  Kate.hartmann1****
> ** **
>  *From:* Mark Bristow [mailto:mark.bristow at owasp.org]
> *Sent:* Tuesday, March 20, 2012 7:00 PM
> *To:* Richard Greenberg
> *Cc:* owasp board; conference at owasp.org; Sarah Baso; Doug Wilson
> *Subject:* Re: AppSec DC at risk****
> ** **
> Yep.  There is a "members only" drawing and a "sponsor passport" both for
> new iPads.  We were going to have more prizes but needed to scale back.
>
> -Mark****
> ** **
> Sent from my wireless device****
>
>
> On Mar 20, 2012, at 6:51 PM, Richard Greenberg <
> richard.greenberg at owasp.org> wrote:****
>
> I am saddened to hear this. Obviously the economic situation has been
> eroding vendor marketing budgets. I'm assuming you have already considered
> trying to entice more attendees through incentives, such as being entered
> into a pool for a drawing for a new iPad?****
> On Tue, Mar 20, 2012 at 2:38 PM, Mark Bristow <mark.bristow at owasp.org>
> wrote:****
> Board,
>
> I wanted to write you to let you know that AppSec DC is currently in a
> financial risk state.  A few months ago I warned that we were not where we
> needed to be event wise and we took some steps to improve this however
> these efforts have not been sufficient.  Even though our registrations are
> looking to be on par with last year's numbers (perhaps a bit down) we are
> not pulling in near the sponsorship levels that we needed to conduct a
> successful event.  Last year AppSec DC brought in $67,000 in sponsorships
> compared to this year's $38,000.  This is compounded by the lack of
> training registrations (2010 $48,000 in revenue vs 2012 $24,000).  This
> puts our sponsor/training revenue down approximately $53,000 year over
> year.  We also are not near the levels required of our hotel block (which
> in the past has sold out easily) currently adding a $30,000 liability on
> the books (I expect this to improve dramatically as we approach the event,
> as it has done in the past).
>
> Currently (if no more registrations, sponsorships or training registration
> occurs, and the hotel dons't fill up) we are looking at a worst case
> $52,000 loss.  Now I expect this number to improve, especially considering
> that the last few weeks typically have a number of registrations and the
> hotel liability should shrink considerably but I wanted to alert you to the
> risks.  As with most event planning we were running a deficit for some time
> (this is expected but it should have improved by this point, last year we
> were at about $10,000 loss at the same time in the calendar ) but a number
> of last minute sponsorships turned up as "no" and as a result we are
> looking at a gap that we may not close.
>
> We have already curtailed much of the "niceties" at the event:****
>
>    - We have canceled the VIP/Speaker event****
>    - We have canceled lunch, and moved to only providing coffee at breaks
>    (Still expensive due to the venue, it is still an option to cancel this
>    however it will severely impact event quality)****
>    - We have removed food at the Networking Event (This event is
>    sponsored and the sponsorship will cover costs)****
>    - We have nixed the VIP gift****
>    - We have downgraded our usual conference bag to one that costs about
>    $1 per unit****
>    - We have scaled back on prizes****
>
> There are a lot of reasons that I have for why we are at this point, but
> at this point there is no point crying over split milk.  I wanted to both
> inform you that there is a risk and ask that, if as board members you have
> any last minute contacts for sponsorships that you considering leveraging
> them as we are basically out of leads in this regard.  I'm also open to
> suggestions/directives about what else to cut as I feel we're at the
> leanest we can get without cutting into the "meat".
>
> --
> Mark Bristow
> (703) 596-5175
> mark.bristow at owasp.org
>
> OWASP Global Conferences Committee Chair - http://is.gd/5MTvF
> OWASP DC Chapter Co-Chair - http://is.gd/5MTwu
> AppSec DC Organizer - https://www.appsecdc.org****
>
>
>
> --
> Richard Greenberg, CISSP
> Board of Directors, OWASP Los Angeles, www.owaspla.org<http://www.appsecusa.org/>
> Board of Directors, ISSA Los Angeles, www.issa-la.org<http://www.appsecusa.org/>
> OWASP Global Conference Committee
> LinkedIn:  http://www.linkedin.com/in/richardagreenberg****
>
>
>
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>
>


-- 
Mark Bristow
(703) 596-5175
mark.bristow at owasp.org

OWASP Global Conferences Committee Chair - http://is.gd/5MTvF
OWASP DC Chapter Co-Chair - http://is.gd/5MTwu
AppSec DC Organizer - https://www.appsecdc.org
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