[Owasp-board] References/recommendations for The Design Foundry

Sarah Baso sarah.baso at owasp.org
Fri Jun 29 13:26:39 UTC 2012


Helen,
Thanks for your support and trust.

Yes, Design Foundry will be helping us put together a marketing strategy.

-Sarah

On Fri, Jun 29, 2012 at 4:55 AM, Helen Gao <helen.gao at owasp.org> wrote:

> Hi Sarah,
>
> Thanks for the details. I trust you, Kate an others completely.
>
> I thought I was supposed to give feedback by today. I am glad you are
> moving forward. Just curious, is Design Foundry going to help us with
> marking strategy and media beyond print media  like our RFP outlined?
>
>
> On Thu, Jun 28, 2012 at 10:40 PM, Sarah Baso <sarah.baso at owasp.org> wrote:
>
>> Helen,
>>
>> The connections committee along with Kate and I reviewed and discussed
>> the proposal. Based on the materials submitted, action plan, and the
>> limited pricing (only Design Foundry and Cyphers group actually took the
>> time to put together an outline of their projected costs) we all were in
>> agreement to move forward with Design Foundry.  I also gave the conference
>> committee the opportunity to review the proposals and they were in support
>> of moving forward with DF.
>>
>> Design Foundry has very nice and creative  print work (brochures/flyers)
>> and has experience integrating mediawiki and wordpress which could be a
>> GREAT way to get brochureware while keeping the wiki.
>>
>> Based on these conclusions I spoke with 4 references of DF and the
>> information from those interviews was included on the email Tom sent out
>> (scroll to the bottom of this email).  Everyone I spoke with had great
>> things to say about Design Foundry.
>>
>> The proposals were due almost 3 weeks ago and at this point we need to
>> move forward with action (and not just more discussion and questions)... as
>> this RFP process and need for marketing has been going on for far too long.
>>
>> So, at this point we don't need you to necessarily pick a favorite, but
>> are looking for any objections to moving forward with preference and
>> decisions articulated above.
>>
>> Regards,
>> Sarah Baso
>>
>>
>>
>> On Thu, Jun 28, 2012 at 9:11 PM, Helen Gao <helen.gao at owasp.org> wrote:
>>
>>> Hi all.
>>>
>>> I am afraid that I can't pick a favorite yet. The 4 candidates are quite
>>> different. The Cyphers Agency <http://thecyphersagency.com/> has a
>>> killer website, but neither the website or the proposal seem to provide
>>> details on how it will help a non-profit technology company like OWASP. Design
>>> Foundry <http://thedesignfoundry.net/>'s proposal is the longest and
>>> seems to be familiar with non-profits, but it appears to be a graphics
>>> company instead of a full service marketing firm. Mercury 11<http://mercury11.com/> is
>>> a young company (1 year old) but operates globally. If we are looking for a
>>> digital marketing then it seems like a good fit. But how will it help us
>>> to solicit corporate support and market our events? The proposal of PR
>>> with Brains <http://www.prwithbrains.com> has many concrete suggestions
>>> but it hardly addressed the area of visual presentation.
>>>
>>> The above opinions, if they count as opinions at all, are based solely
>>> on the candidates' proposals and websites which are far from the best
>>> source of evaluation. I understand reference checking is underway. If
>>> interviews have taken place then could the interviewers share their
>>> experience with us? Is there a central place to put our questions and
>>> comments beside email?
>>>
>>> Regards,
>>>
>>> On Wed, Jun 27, 2012 at 9:43 AM, Tom Brennan <tomb at owasp.org> wrote:
>>>
>>>>
>>>> FYI - I have reviewed all of the proposals and support this choice and
>>>> investment too.
>>>>
>>>> The RFP document is here:
>>>> https://docs.google.com/document/d/13v1Jw9dNCi1Ev9wbkv95aOEOSWaJRAsUD69eNCJ8vRA/edit
>>>>
>>>> The folder with the 4 proposals we received/reviewed are here:
>>>> https://docs.google.com/a/owasp.org/folder/d/0B5Z9zE0hx0LNam5YckFXMjZMaUU/edit
>>>>
>>>>
>>>> On Jun 27, 2012, at 9:38 AM, Sarah Baso wrote:
>>>>
>>>> All -
>>>> Based on the conversations during the connections committee call and
>>>> via email for the conferences committee, we agreed on 2 action items before
>>>> moving forward with the Design Foundry for our marketing and graphic design
>>>> work.
>>>>
>>>> Kate was working on follow up with the committee chairs, so she can
>>>> weigh in on that piece.
>>>>
>>>> I followed up with the 3 references provided by Patrick Calder of the
>>>> Design Foundry as well as Dave Sachdev (the volunteer from AppSec DC who
>>>> received the RFP and forwarded it on to Patrick).  Everyone I spoke with
>>>> called me back immediately and had great things to say about Patrick,
>>>> his ability to collaborate with others (and take constructive critisism),
>>>> and meet deadlines.
>>>>
>>>> *Dave Sachdev*
>>>> *AppSec DC Volunteer*
>>>>
>>>>    - "[Patrick] has had the Design Foundry for a number of year and
>>>>    does a lot of print and web work, including for large clients such as The
>>>>    World Bank.  One of the reasons that I forwarded on the proposal to Patrick
>>>>    was I remember that we discussed that the budget did not allow for Nguyet
>>>>    to submit a bid given her rate, and Patrick has been really great and
>>>>    turning around both short term and long term projects with much tighter
>>>>    budgets.  In fact, he recently did a rush job (less then 24 hours notice
>>>>    from requirements to delivery) on a website for a client on small budget."
>>>>
>>>>
>>>> *Jon Gann*
>>>> *DC Shorts Film Festival*
>>>>
>>>>    - 10+ year relationship with Patrick, including working with
>>>>    Patrick on 6 websites
>>>>    - Patrick does well with a schedule, deadlines, and deliverables.
>>>>    - Patrick does not always come off as "carefree and cheerful" as he
>>>>    is an introvert with a serious demeanor.  Nevertheless, he has a great work
>>>>    ethic and passion for his projects.
>>>>    - Patrick is open to critisism/feedback on his work and will
>>>>    discuss and modify until you are satisfied with the outcome.
>>>>
>>>>
>>>> *Katherine Giacalone, Giacalone and Associates*
>>>>
>>>>    - "Patrick is a consummate professional who is calm under pressure
>>>>    and welcomes feedback on his work. I can't say enough about him, I have
>>>>    known him for over 10 years now.  He is tremendously responsive and I have
>>>>    never had a problem with him meeting a deadline.  I have always been
>>>>    pleased with his work. Overall, he is a good person, conscientious, and
>>>>    very creative."
>>>>
>>>>
>>>> *Yolanda Flemming, National Medical Association*
>>>>
>>>>    - Has worked with Patrick and The Design Foundry for 5-6 years, and
>>>>    keeps going back to them for projects based on the quality of the work as
>>>>    well as Patrick's ability to meet the needs of "a difficult client."
>>>>    - Yolanda considers her self quite critical and having his
>>>>    expectations. Patrick is always open to suggestion/critical and will give
>>>>    his honest opinion on something, but then leave the decision on the
>>>>    direction of the work up to the client.
>>>>    - Earlier this year he did the all the layout and assembly of a
>>>>    500-600 page book (physician education project), which they have been very
>>>>    happy with.
>>>>    - He has also been instrumental in coming up with a plan and
>>>>    materials (handouts/flyers) for their community out reach initiative.
>>>>    - Patrick meets deadlines and able to follow a project plan.
>>>>
>>>>
>>>>
>>>> *I would like to get things rolling with Patrick by the end of the
>>>> week so he can start putting a flyer together for us to hand out at
>>>> BlackHat.  Please respond asap with any comments or objections to moving
>>>> forward with setting up a contract with Patrick.  *
>>>> *
>>>> *
>>>> *Also, as noted before, I will work with Patrick on drafting a
>>>> contract outlining out expectations (as well as his), which will include
>>>> ownership of all original artwork so it can be edited/modified as needed
>>>> for other templates as well as regional modifications (including
>>>> translation of any text).  I will ensure the draft of this contract goes to
>>>> this group for review before finalizing.*
>>>> *
>>>> *
>>>> *Best,*
>>>> *Sarah*
>>>>
>>>>
>>>> --
>>>> OWASP Operational Support:
>>>> Conference Logistics & Community Relations
>>>>
>>>> Dir: 312-869-2779
>>>> skype: sarah.baso
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> _______________________________________________
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>>>> Owasp-board at lists.owasp.org
>>>> https://lists.owasp.org/mailman/listinfo/owasp-board
>>>>
>>>>
>>>
>>
>>
>> --
>> OWASP Operational Support:
>> Conference Logistics & Community Relations
>>
>> Dir: 312-869-2779
>> skype: sarah.baso
>>
>>
>>
>>
>>
>


-- 
OWASP Operational Support:
Conference Logistics & Community Relations

Dir: 312-869-2779
skype: sarah.baso
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