[Owasp-board] References/recommendations for The Design Foundry

Jim Manico jim.manico at owasp.org
Fri Jun 29 11:21:33 UTC 2012

+1 :)

Jim Manico
VP, Security Architecture
WhiteHat Security
(808) 652-3805

On Jun 29, 2012, at 3:40 AM, Sarah Baso <sarah.baso at owasp.org> wrote:


The connections committee along with Kate and I reviewed and discussed the
proposal. Based on the materials submitted, action plan, and the limited
pricing (only Design Foundry and Cyphers group actually took the time to
put together an outline of their projected costs) we all were in agreement
to move forward with Design Foundry.  I also gave the conference committee
the opportunity to review the proposals and they were in support of moving
forward with DF.

Design Foundry has very nice and creative  print work (brochures/flyers)
and has experience integrating mediawiki and wordpress which could be a
GREAT way to get brochureware while keeping the wiki.

Based on these conclusions I spoke with 4 references of DF and the
information from those interviews was included on the email Tom sent out
(scroll to the bottom of this email).  Everyone I spoke with had great
things to say about Design Foundry.

The proposals were due almost 3 weeks ago and at this point we need to move
forward with action (and not just more discussion and questions)... as this
RFP process and need for marketing has been going on for far too long.

So, at this point we don't need you to necessarily pick a favorite, but are
looking for any objections to moving forward with preference and decisions
articulated above.

Sarah Baso

On Thu, Jun 28, 2012 at 9:11 PM, Helen Gao <helen.gao at owasp.org> wrote:

> Hi all.
> I am afraid that I can't pick a favorite yet. The 4 candidates are quite
> different. The Cyphers Agency <http://thecyphersagency.com/> has a killer
> website, but neither the website or the proposal seem to provide details on
> how it will help a non-profit technology company like OWASP. Design
> Foundry <http://thedesignfoundry.net/>'s proposal is the longest and
> seems to be familiar with non-profits, but it appears to be a graphics
> company instead of a full service marketing firm. Mercury 11<http://mercury11.com/> is
> a young company (1 year old) but operates globally. If we are looking for a
> digital marketing then it seems like a good fit. But how will it help us
> to solicit corporate support and market our events? The proposal of PR
> with Brains <http://www.prwithbrains.com> has many concrete suggestions
> but it hardly addressed the area of visual presentation.
> The above opinions, if they count as opinions at all, are based solely on
> the candidates' proposals and websites which are far from the best source
> of evaluation. I understand reference checking is underway. If interviews
> have taken place then could the interviewers share their experience with
> us? Is there a central place to put our questions and comments beside email?
> Regards,
> On Wed, Jun 27, 2012 at 9:43 AM, Tom Brennan <tomb at owasp.org> wrote:
>> FYI - I have reviewed all of the proposals and support this choice and
>> investment too.
>> The RFP document is here:
>> https://docs.google.com/document/d/13v1Jw9dNCi1Ev9wbkv95aOEOSWaJRAsUD69eNCJ8vRA/edit
>> The folder with the 4 proposals we received/reviewed are here:
>> https://docs.google.com/a/owasp.org/folder/d/0B5Z9zE0hx0LNam5YckFXMjZMaUU/edit
>> On Jun 27, 2012, at 9:38 AM, Sarah Baso wrote:
>> All -
>> Based on the conversations during the connections committee call and via
>> email for the conferences committee, we agreed on 2 action items before
>> moving forward with the Design Foundry for our marketing and graphic design
>> work.
>> Kate was working on follow up with the committee chairs, so she can weigh
>> in on that piece.
>> I followed up with the 3 references provided by Patrick Calder of the
>> Design Foundry as well as Dave Sachdev (the volunteer from AppSec DC who
>> received the RFP and forwarded it on to Patrick).  Everyone I spoke with
>> called me back immediately and had great things to say about Patrick,
>> his ability to collaborate with others (and take constructive critisism),
>> and meet deadlines.
>> *Dave Sachdev*
>> *AppSec DC Volunteer*
>>    - "[Patrick] has had the Design Foundry for a number of year and does
>>    a lot of print and web work, including for large clients such as The World
>>    Bank.  One of the reasons that I forwarded on the proposal to Patrick was I
>>    remember that we discussed that the budget did not allow for Nguyet to
>>    submit a bid given her rate, and Patrick has been really great and turning
>>    around both short term and long term projects with much tighter budgets.
>>    In fact, he recently did a rush job (less then 24 hours notice from
>>    requirements to delivery) on a website for a client on small budget."
>> *Jon Gann*
>> *DC Shorts Film Festival*
>>    - 10+ year relationship with Patrick, including working with Patrick
>>    on 6 websites
>>    - Patrick does well with a schedule, deadlines, and deliverables.
>>    - Patrick does not always come off as "carefree and cheerful" as he
>>    is an introvert with a serious demeanor.  Nevertheless, he has a great work
>>    ethic and passion for his projects.
>>    - Patrick is open to critisism/feedback on his work and will discuss
>>    and modify until you are satisfied with the outcome.
>> *Katherine Giacalone, Giacalone and Associates*
>>    - "Patrick is a consummate professional who is calm under pressure
>>    and welcomes feedback on his work. I can't say enough about him, I have
>>    known him for over 10 years now.  He is tremendously responsive and I have
>>    never had a problem with him meeting a deadline.  I have always been
>>    pleased with his work. Overall, he is a good person, conscientious, and
>>    very creative."
>> *Yolanda Flemming, National Medical Association*
>>    - Has worked with Patrick and The Design Foundry for 5-6 years, and
>>    keeps going back to them for projects based on the quality of the work as
>>    well as Patrick's ability to meet the needs of "a difficult client."
>>    - Yolanda considers her self quite critical and having his
>>    expectations. Patrick is always open to suggestion/critical and will give
>>    his honest opinion on something, but then leave the decision on the
>>    direction of the work up to the client.
>>    - Earlier this year he did the all the layout and assembly of a
>>    500-600 page book (physician education project), which they have been very
>>    happy with.
>>    - He has also been instrumental in coming up with a plan and
>>    materials (handouts/flyers) for their community out reach initiative.
>>    - Patrick meets deadlines and able to follow a project plan.
>> *I would like to get things rolling with Patrick by the end of the week
>> so he can start putting a flyer together for us to hand out at BlackHat.
>>  Please respond asap with any comments or objections to moving forward with
>> setting up a contract with Patrick.  *
>> *
>> *
>> *Also, as noted before, I will work with Patrick on drafting a contract
>> outlining out expectations (as well as his), which will include ownership
>> of all original artwork so it can be edited/modified as needed for other
>> templates as well as regional modifications (including translation of any
>> text).  I will ensure the draft of this contract goes to this group for
>> review before finalizing.*
>> *
>> *
>> *Best,*
>> *Sarah*
>> --
>> OWASP Operational Support:
>> Conference Logistics & Community Relations
>> Dir: 312-869-2779
>> skype: sarah.baso
>> _______________________________________________
>> Owasp-board mailing list
>> Owasp-board at lists.owasp.org
>> https://lists.owasp.org/mailman/listinfo/owasp-board

OWASP Operational Support:
Conference Logistics & Community Relations

Dir: 312-869-2779
skype: sarah.baso
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