[Owasp-board] [Committees-chairs] Marketing

Jim Manico jim.manico at owasp.org
Wed Apr 18 10:22:48 UTC 2012


+1 Dave

--
Jim Manico
VP, Security Architecture
WhiteHat Security
(808) 652-3805

On Apr 17, 2012, at 10:54 PM, Dave Wichers <dave.wichers at owasp.org> wrote:

> I was on vacation last week so sorry for the delay. I support a focus on
> more marketing but really think we should focus on the last two items first:
> - Develop a marketing strategy with a target of doubling our corporate
> membership income
> - Develop a strategy for marketing our events (and increase
> attendance/foundation profits)
>
> These activities, if successful, should then generate more funds that we can
> then invest in other things OWASP needs.
>
> Looking at all the items lists I think, in general, that the priority should
> be from the last item in the list up to the 1st item. (i.e., in reverse
> order).
>
> -Dave
>
> -----Original Message-----
> From: owasp-board-bounces at lists.owasp.org
> [mailto:owasp-board-bounces at lists.owasp.org] On Behalf Of Jim Manico
> Sent: Wednesday, April 11, 2012 3:24 PM
> To: Mark Bristow
> Cc: OWASP Foundation Board List; committees-chairs at lists.owasp.org
> Subject: Re: [Owasp-board] [Committees-chairs] Marketing
>
> I'm not sure if the price and exact action items are right here, but the
> overall plan seems very reasonable to help OWASP promote AppSec.
>
> 1 1/2 thumbs up, needs more fleshing out. But I like it, Mark.
>
> - Jim
>> OWASP board,
>>
>> As much of the meeting Thursday related to various challenges in
>> Owasp's marketing and now that we've canceled the summit, I'd like to
>> propose that OWASP set aside 30k or so of that budget from this year
>> to hire a 3rd party marketing firm with the following objectives:
>>
>> - Revisit the main OWASP logo/brand and update it
>> - Develop OWASP brand derived logos for our top 10 projects
>> - Develop slick sheets for our top 10 projects
>> - Develop an OWASP slick sheet for handing out to potential members at
>> OWASP booth events and such
>> - Produce a professional OWASP corporate member pack
>> - Produce professional sponsorship packs for conference sponsorships
>> - Produce a slick sheet for each of the upcoming global AppSecs for
>> handing out at booth events
>> - Develop a marketing strategy with a target of doubling our corporate
>> membership income
>> - Develop a strategy for marketing our events (and increase
>> attendance/foundation profits)
>>
>> I also think hiring a 3rd party to execute on the OWASP "brochureware"
>> and associated wiki template design would add some vibrancy to our web
>> presence, however this effort may alone be 10k to have it done right.
>> In my opinion, given the amount of traffic the wiki gets, this should
>> also be a funding priority.
>>
>> I think in addition to pumping funds into projects (which I fully
>> support and is much needed) I think we should use this opportunity to
>> develop some centralized assets that we can provide to help get the
>> word out and execute on evangelizing application security issues.
>>
>> Just some observations/recommendations.
>>
>> Respectfully submitted,
>> -Mark
>>
>> Sent from my wireless device
>> _______________________________________________
>> Committees-chairs mailing list
>> Committees-chairs at lists.owasp.org
>> https://lists.owasp.org/mailman/listinfo/committees-chairs
>
>
> --
> Jim Manico
>
> Connections Committee Chair
> Cheatsheet Series Product Manager
> OWASP Podcast Producer/Host
>
> jim at owasp.org
> www.owasp.org
> _______________________________________________
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> Owasp-board at lists.owasp.org
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>


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