[Owasp-board] [Committees-chairs] Marketing
dave.wichers at owasp.org
Wed Apr 18 03:54:52 UTC 2012
I was on vacation last week so sorry for the delay. I support a focus on
more marketing but really think we should focus on the last two items first:
- Develop a marketing strategy with a target of doubling our corporate
- Develop a strategy for marketing our events (and increase
These activities, if successful, should then generate more funds that we can
then invest in other things OWASP needs.
Looking at all the items lists I think, in general, that the priority should
be from the last item in the list up to the 1st item. (i.e., in reverse
From: owasp-board-bounces at lists.owasp.org
[mailto:owasp-board-bounces at lists.owasp.org] On Behalf Of Jim Manico
Sent: Wednesday, April 11, 2012 3:24 PM
To: Mark Bristow
Cc: OWASP Foundation Board List; committees-chairs at lists.owasp.org
Subject: Re: [Owasp-board] [Committees-chairs] Marketing
I'm not sure if the price and exact action items are right here, but the
overall plan seems very reasonable to help OWASP promote AppSec.
1 1/2 thumbs up, needs more fleshing out. But I like it, Mark.
> OWASP board,
> As much of the meeting Thursday related to various challenges in
> Owasp's marketing and now that we've canceled the summit, I'd like to
> propose that OWASP set aside 30k or so of that budget from this year
> to hire a 3rd party marketing firm with the following objectives:
> - Revisit the main OWASP logo/brand and update it
> - Develop OWASP brand derived logos for our top 10 projects
> - Develop slick sheets for our top 10 projects
> - Develop an OWASP slick sheet for handing out to potential members at
> OWASP booth events and such
> - Produce a professional OWASP corporate member pack
> - Produce professional sponsorship packs for conference sponsorships
> - Produce a slick sheet for each of the upcoming global AppSecs for
> handing out at booth events
> - Develop a marketing strategy with a target of doubling our corporate
> membership income
> - Develop a strategy for marketing our events (and increase
> attendance/foundation profits)
> I also think hiring a 3rd party to execute on the OWASP "brochureware"
> and associated wiki template design would add some vibrancy to our web
> presence, however this effort may alone be 10k to have it done right.
> In my opinion, given the amount of traffic the wiki gets, this should
> also be a funding priority.
> I think in addition to pumping funds into projects (which I fully
> support and is much needed) I think we should use this opportunity to
> develop some centralized assets that we can provide to help get the
> word out and execute on evangelizing application security issues.
> Just some observations/recommendations.
> Respectfully submitted,
> Sent from my wireless device
> Committees-chairs mailing list
> Committees-chairs at lists.owasp.org
Connections Committee Chair
Cheatsheet Series Product Manager
OWASP Podcast Producer/Host
jim at owasp.org
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