[Owasp-board] [Committees-chairs] Marketing

Kate Hartmann kate.hartmann at owasp.org
Thu Apr 12 17:15:29 UTC 2012

Jim, is there any value of having a targeted call to discuss the
expectations and outcomes of this effort?  I feel the urgency in this and
while I want to jump in with both feet, I think it makes some sense to
define some outcomes/targets to work towards.  Otherwise, we run the risk of
tasking without purpose.

Let's talk about what the staff can do to get this effort started.

Kate Hartmann
Operations Director
Skype:  Kate.hartmann1

-----Original Message-----
From: owasp-board-bounces at lists.owasp.org
[mailto:owasp-board-bounces at lists.owasp.org] On Behalf Of Jim Manico
Sent: Wednesday, April 11, 2012 3:53 PM
To: Mark Bristow
Cc: OWASP Foundation Board List; committees-chairs at lists.owasp.org
Subject: Re: [Owasp-board] [Committees-chairs] Marketing

We definitely want OWASP full timers' help and leadership. And don't worry,
I'm a long-time professional web developer as are other members of the
connections team. We also should also bring in PRWithBrains to review - they
have proved to be quite sharp on messaging.

Of course, we need input from a lot of different groups at OWASP. That's
what "connections" does. :)

We are on it! Glad to take point on this initiative if it goes through.

Thanks Mark,
- Jim
> Jim,
> Based on my experience I think that utalizing one of the staff members 
> to lead the operational effort with the Connections Committee taking 
> primary lead on the committee end and Conf/Projects providing support 
> where appropriate would be the best model.  This type of work gets 
> very confused when the designers/marketers have to interface with more
than 2-3 people.
> On Wed, Apr 11, 2012 at 3:37 PM, Jim Manico <jim.manico at owasp.org> wrote:
>> Marketing directly falls under the connection committees domain and 
>> we are happy to lead these efforts.
>> - Jim
>>  > I agree it needs a bit more flushing out (I did send from my phone 
>> ;)
>> ) but
>>> think it would be a good effort for the foundation to provide 
>>> resources
>> to
>>> help a bunch of initiatives along.
>>> I believe the board already approved $10,000 for a website redesign, 
>>> but that project didn't really get off the ground due to lack of 
>>> leadership (not a dig on the guys working it, but no one was really 
>>> in charge and a design was not ultimately selected even though there 
>>> was much
>> discussion).
>>> As such I think that one of the employees (my opinion, Sarah) should 
>>> take this on as the primary POC with the support we acquire and that 
>>> way she
>> can
>>> drive the effort with input from the impacted committees 
>>> (connections, conferences, projects).
>>> On Wed, Apr 11, 2012 at 3:23 PM, Jim Manico <jim.manico at owasp.org>
>> wrote:
>>>> I'm not sure if the price and exact action items are right here, 
>>>> but the overall plan seems very reasonable to help OWASP promote
>>>> 1 1/2 thumbs up, needs more fleshing out. But I like it, Mark.
>>>> - Jim
>>>>  > OWASP board,
>>>>> As much of the meeting Thursday related to various challenges in 
>>>>> Owasp's marketing and now that we've canceled the summit, I'd like 
>>>>> to propose that OWASP set aside 30k or so of that budget from this 
>>>>> year to hire a 3rd party marketing firm with the following objectives:
>>>>> - Revisit the main OWASP logo/brand and update it
>>>>> - Develop OWASP brand derived logos for our top 10 projects
>>>>> - Develop slick sheets for our top 10 projects
>>>>> - Develop an OWASP slick sheet for handing out to potential 
>>>>> members at OWASP booth events and such
>>>>> - Produce a professional OWASP corporate member pack
>>>>> - Produce professional sponsorship packs for conference 
>>>>> sponsorships
>>>>> - Produce a slick sheet for each of the upcoming global AppSecs 
>>>>> for handing out at booth events
>>>>> - Develop a marketing strategy with a target of doubling our 
>>>>> corporate membership income
>>>>> - Develop a strategy for marketing our events (and increase 
>>>>> attendance/foundation profits)
>>>>> I also think hiring a 3rd party to execute on the OWASP "brochureware"
>>>>> and associated wiki template design would add some vibrancy to our 
>>>>> web presence, however this effort may alone be 10k to have it done
>>>>> In my opinion, given the amount of traffic the wiki gets, this 
>>>>> should also be a funding priority.
>>>>> I think in addition to pumping funds into projects (which I fully 
>>>>> support and is much needed) I think we should use this opportunity 
>>>>> to develop some centralized assets that we can provide to help get 
>>>>> the word out and execute on evangelizing application security issues.
>>>>> Just some observations/recommendations.
>>>>> Respectfully submitted,
>>>>> -Mark
>>>>> Sent from my wireless device
>>>>> _______________________________________________
>>>>> Committees-chairs mailing list
>>>>> Committees-chairs at lists.owasp.org
>>>>> https://lists.owasp.org/mailman/listinfo/committees-chairs
>>>> --
>>>> Jim Manico
>>>> Connections Committee Chair
>>>> Cheatsheet Series Product Manager
>>>> OWASP Podcast Producer/Host
>>>> jim at owasp.org
>>>> www.owasp.org
>> --
>> Jim Manico
>> Connections Committee Chair
>> Cheatsheet Series Product Manager
>> OWASP Podcast Producer/Host
>> jim at owasp.org
>> www.owasp.org

Jim Manico

Connections Committee Chair
Cheatsheet Series Product Manager
OWASP Podcast Producer/Host

jim at owasp.org
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