[Owasp-board] [Committees-chairs] Marketing

Jim Manico jim.manico at owasp.org
Wed Apr 11 19:23:37 UTC 2012


I'm not sure if the price and exact action items are right here, but the
overall plan seems very reasonable to help OWASP promote AppSec.

1 1/2 thumbs up, needs more fleshing out. But I like it, Mark.

- Jim
> OWASP board,
>
> As much of the meeting Thursday related to various challenges in
> Owasp's marketing and now that we've canceled the summit, I'd like to
> propose that OWASP set aside 30k or so of that budget from this year
> to hire a 3rd party marketing firm with the following objectives:
>
> - Revisit the main OWASP logo/brand and update it
> - Develop OWASP brand derived logos for our top 10 projects
> - Develop slick sheets for our top 10 projects
> - Develop an OWASP slick sheet for handing out to potential members at
> OWASP booth events and such
> - Produce a professional OWASP corporate member pack
> - Produce professional sponsorship packs for conference sponsorships
> - Produce a slick sheet for each of the upcoming global AppSecs for
> handing out at booth events
> - Develop a marketing strategy with a target of doubling our corporate
> membership income
> - Develop a strategy for marketing our events (and increase
> attendance/foundation profits)
>
> I also think hiring a 3rd party to execute on the OWASP "brochureware"
> and associated wiki template design would add some vibrancy to our web
> presence, however this effort may alone be 10k to have it done right.
> In my opinion, given the amount of traffic the wiki gets, this should
> also be a funding priority.
>
> I think in addition to pumping funds into projects (which I fully
> support and is much needed) I think we should use this opportunity to
> develop some centralized assets that we can provide to help get the
> word out and execute on evangelizing application security issues.
>
> Just some observations/recommendations.
>
> Respectfully submitted,
> -Mark
>
> Sent from my wireless device
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-- 
Jim Manico

Connections Committee Chair
Cheatsheet Series Product Manager
OWASP Podcast Producer/Host

jim at owasp.org
www.owasp.org


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