[Owasp-board] Marketing

Mark Bristow mark.bristow at owasp.org
Sat Apr 7 20:34:38 UTC 2012

OWASP board,

As much of the meeting Thursday related to various challenges in
Owasp's marketing and now that we've canceled the summit, I'd like to
propose that OWASP set aside 30k or so of that budget from this year
to hire a 3rd party marketing firm with the following objectives:

- Revisit the main OWASP logo/brand and update it
- Develop OWASP brand derived logos for our top 10 projects
- Develop slick sheets for our top 10 projects
- Develop an OWASP slick sheet for handing out to potential members at
OWASP booth events and such
- Produce a professional OWASP corporate member pack
- Produce professional sponsorship packs for conference sponsorships
- Produce a slick sheet for each of the upcoming global AppSecs for
handing out at booth events
- Develop a marketing strategy with a target of doubling our corporate
membership income
- Develop a strategy for marketing our events (and increase
attendance/foundation profits)

I also think hiring a 3rd party to execute on the OWASP "brochureware"
and associated wiki template design would add some vibrancy to our web
presence, however this effort may alone be 10k to have it done right.
In my opinion, given the amount of traffic the wiki gets, this should
also be a funding priority.

I think in addition to pumping funds into projects (which I fully
support and is much needed) I think we should use this opportunity to
develop some centralized assets that we can provide to help get the
word out and execute on evangelizing application security issues.

Just some observations/recommendations.

Respectfully submitted,

Sent from my wireless device

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