[Owasp-board] AppSec EU - some questions

Mark Bristow mark.bristow at owasp.org
Thu Apr 21 18:03:41 UTC 2011


Large Vendor floor is fine from by perspective.  I know some conferences are
limited by space.

On Thu, Apr 21, 2011 at 2:01 PM, Lorna Alamri <lorna.alamri at owasp.org>wrote:

> Sorry about that -Should be large vendor floor.
>
> All the AppSecs I've been at (2) have had less than 20 vendors as
> sponsors/exhibitors.  I'm talking about having closer to 50.
>
> That will be a big change to the feel of the conference.
> Lorna
>
> Sent from my iPhone
>
>
> On Apr 21, 2011, at 12:51 PM, Mark Bristow <mark.bristow at owasp.org> wrote:
>
> Lorna,
>
> What did you mean by "What I don't know is if there is an expectation
> around profit for an AppSec. Or, if having a large vendor for is something
> the organization is comfortable with."
>
> I believe that Kate has some rolled up statistics from previous CVENT
> events that describe demographics.
>
> -Mark
>
> On Thu, Apr 21, 2011 at 12:43 PM, Lorna Alamri < <lorna.alamri at owasp.org>
> lorna.alamri at owasp.org> wrote:
>
>> Tom,
>> What I had said is that AppSec US sponsor sales are at $60,000 and that I
>> expect to be able to sell out the floor for a total of around $190,000. What
>> I don't know is if there is an expectation around profit for an AppSec. Or,
>> if having a large vendor for is something the organization is comfortable
>> with.
>>
>> Now if the conferences committee would like to put something together
>> around attendance demographics that would be great!
>> Lorna
>>
>> Sent from my iPhone
>>
>> "If you spend more on coffee than on Web Application security, you will be
>> hacked. What's more you deserve to be hacked. ~ Richard Clarke, White House
>> Cyber Security Advisor
>>
>>
>> On Apr 21, 2011, at 10:11 AM, Tom Brennan < <tomb at owasp.org>
>> tomb at owasp.org> wrote:
>>
>> > Hi Fabio,
>> >
>> > Kartcon was a sponsor driven event in Vegas last year (<https://www.owasp.org/index.php/KartCon2010>
>> https://www.owasp.org/index.php/KartCon2010)  Not doing it this year in
>> vegas due to logistics.  I had a total cost and then broke it down to
>> inexpensive slices and sold them by marketing it to the mailing lists and on
>> the website and twitter.
>> >
>> > In general, i suggest your team consider HIRING a p/t marketing person
>> to help promote and sell your event. If your conference projects a profit
>> (hence why your doing a global appsec) a slice should be for a
>> professional/paid marketing telemarketing resource to help out. You need
>> someone on the phone doing this 2+ days per week to be successful (i know as
>> did this in 2008 for the NYC conference)  i expressed this to Eoin on the
>> last board call. Also the GCC has budget to help here too., call Mark about
>> it there is a common goal (one of them) is to raise operational and
>> available funds for the organization to drive the mission.
>> >
>> > Your event event looks really good on the wiki:  <https://www.owasp.org/index.php/AppSecEU2011>
>> https://www.owasp.org/index.php/AppSecEU2011
>> >
>> > I believe one of the most critical items that the conference organizers
>> need to understand and create is a SponsorKit using a template outlined by
>> the GCC.
>> >
>> > Here is a example of what I mean;  <http://www.sourceconference.com/SOURCEBosSponsorshipKit2011.pdf>
>> http://www.sourceconference.com/SOURCEBosSponsorshipKit2011.pdf
>> >
>> > I really like what they did with the above.. also simply having a
>> standard agreement is a ++ for OWASP another example:
>> <http://www.rsaconference.com/2011/usa/pdf/rsa-conference-us-2012-contract.pdf>
>> http://www.rsaconference.com/2011/usa/pdf/rsa-conference-us-2012-contract.pdf
>> >
>> > If we are not doing this, all conferences will lack support and this
>> goes for even in the US, China etc... (lorna cc:ed for the FYI as she has
>> been struggling with the same) and is the most common complaint i hear
>> globally.  Always ask the question of "What is in it for the company writing
>> the check..."  if we can't articulate this then the result is no sponsors.
>>  This is certainly part of the eco-system of a professional association
>> however until now the elephant in the room.
>> >
>> > Any news or update on the GIC pulling together that financial services
>> track? (Joe?)  having the brand awareness of industry at the event with
>> panels and discussion topics works really well to bring the crowds and
>> sponsors IMHO.
>> >
>> > For Trustwave/Spiderlabs, you might want to call John Yeo in London
>> office see:   <https://www.trustwave.com/locations.php>
>> https://www.trustwave.com/locations.php that is a separate budget/unit
>> from the US team that I am a part of TW/Spiderlabs has 600+ employees) he
>> should be able to coordinate it with his regional budget, marketing team.
>>  John was also in attendance and supporter at the Summit i think you met
>> him?  If you need anything official from me concerning Trustwave please use
>> <tbrennan at trustwave.com>tbrennan at trustwave.com not @owasp and I will
>> route internally.
>> >
>> > hope this helps -- off to SourceBoston
>> >
>> > -Brennan
>> >
>> >
>> >
>> > On Apr 21, 2011, at 10:23 AM, Fabio Cerullo wrote:
>> >
>> >> hey Tom,
>> >>
>> >> How are you? I have a couple of questions to ask you if you don't mind.
>> >>
>> >> - How did you handle sponsorship for Kartcon USA? Eg. sponsorship
>> >> covered prizes, etc?
>> >> - Would Trustwave be interested in being a sponsor? Either Kartcon EU
>> >> or the conference itself?
>> >>
>> >> I'm looking forward to your response.
>> >>
>> >> Thanks,
>> >>
>> >> Fabio
>> >
>>
>
>
>
> --
> Mark Bristow
> (703) 596-5175
> <mark.bristow at owasp.org>mark.bristow at owasp.org
>
> OWASP Global Conferences Committee Chair - <http://is.gd/5MTvF>
> http://is.gd/5MTvF
> OWASP DC Chapter Co-Chair - <http://is.gd/5MTwu>http://is.gd/5MTwu
> AppSec DC Organizer - <https://www.appsecdc.org>https://www.appsecdc.org
>
>


-- 
Mark Bristow
(703) 596-5175
mark.bristow at owasp.org

OWASP Global Conferences Committee Chair - http://is.gd/5MTvF
OWASP DC Chapter Co-Chair - http://is.gd/5MTwu
AppSec DC Organizer - https://www.appsecdc.org
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