[Owasp-board] AppSec EU - some questions

Mark Bristow mark.bristow at owasp.org
Thu Apr 21 17:51:52 UTC 2011


What did you mean by "What I don't know is if there is an expectation around
profit for an AppSec. Or, if having a large vendor for is something the
organization is comfortable with."

I believe that Kate has some rolled up statistics from previous CVENT events
that describe demographics.


On Thu, Apr 21, 2011 at 12:43 PM, Lorna Alamri <lorna.alamri at owasp.org>wrote:

> Tom,
> What I had said is that AppSec US sponsor sales are at $60,000 and that I
> expect to be able to sell out the floor for a total of around $190,000. What
> I don't know is if there is an expectation around profit for an AppSec. Or,
> if having a large vendor for is something the organization is comfortable
> with.
> Now if the conferences committee would like to put something together
> around attendance demographics that would be great!
> Lorna
> Sent from my iPhone
> "If you spend more on coffee than on Web Application security, you will be
> hacked. What's more you deserve to be hacked. ~ Richard Clarke, White House
> Cyber Security Advisor
> On Apr 21, 2011, at 10:11 AM, Tom Brennan <tomb at owasp.org> wrote:
> > Hi Fabio,
> >
> > Kartcon was a sponsor driven event in Vegas last year (
> https://www.owasp.org/index.php/KartCon2010)  Not doing it this year in
> vegas due to logistics.  I had a total cost and then broke it down to
> inexpensive slices and sold them by marketing it to the mailing lists and on
> the website and twitter.
> >
> > In general, i suggest your team consider HIRING a p/t marketing person to
> help promote and sell your event. If your conference projects a profit
> (hence why your doing a global appsec) a slice should be for a
> professional/paid marketing telemarketing resource to help out. You need
> someone on the phone doing this 2+ days per week to be successful (i know as
> did this in 2008 for the NYC conference)  i expressed this to Eoin on the
> last board call. Also the GCC has budget to help here too., call Mark about
> it there is a common goal (one of them) is to raise operational and
> available funds for the organization to drive the mission.
> >
> > Your event event looks really good on the wiki:
> https://www.owasp.org/index.php/AppSecEU2011
> >
> > I believe one of the most critical items that the conference organizers
> need to understand and create is a SponsorKit using a template outlined by
> the GCC.
> >
> > Here is a example of what I mean;
> http://www.sourceconference.com/SOURCEBosSponsorshipKit2011.pdf
> >
> > I really like what they did with the above.. also simply having a
> standard agreement is a ++ for OWASP another example:
> http://www.rsaconference.com/2011/usa/pdf/rsa-conference-us-2012-contract.pdf
> >
> > If we are not doing this, all conferences will lack support and this goes
> for even in the US, China etc... (lorna cc:ed for the FYI as she has been
> struggling with the same) and is the most common complaint i hear globally.
>  Always ask the question of "What is in it for the company writing the
> check..."  if we can't articulate this then the result is no sponsors.  This
> is certainly part of the eco-system of a professional association however
> until now the elephant in the room.
> >
> > Any news or update on the GIC pulling together that financial services
> track? (Joe?)  having the brand awareness of industry at the event with
> panels and discussion topics works really well to bring the crowds and
> sponsors IMHO.
> >
> > For Trustwave/Spiderlabs, you might want to call John Yeo in London
> office see:  https://www.trustwave.com/locations.php that is a separate
> budget/unit from the US team that I am a part of TW/Spiderlabs has 600+
> employees) he should be able to coordinate it with his regional budget,
> marketing team.  John was also in attendance and supporter at the Summit i
> think you met him?  If you need anything official from me concerning
> Trustwave please use tbrennan at trustwave.com not @owasp and I will route
> internally.
> >
> > hope this helps -- off to SourceBoston
> >
> > -Brennan
> >
> >
> >
> > On Apr 21, 2011, at 10:23 AM, Fabio Cerullo wrote:
> >
> >> hey Tom,
> >>
> >> How are you? I have a couple of questions to ask you if you don't mind.
> >>
> >> - How did you handle sponsorship for Kartcon USA? Eg. sponsorship
> >> covered prizes, etc?
> >> - Would Trustwave be interested in being a sponsor? Either Kartcon EU
> >> or the conference itself?
> >>
> >> I'm looking forward to your response.
> >>
> >> Thanks,
> >>
> >> Fabio
> >

Mark Bristow
(703) 596-5175
mark.bristow at owasp.org

OWASP Global Conferences Committee Chair - http://is.gd/5MTvF
OWASP DC Chapter Co-Chair - http://is.gd/5MTwu
AppSec DC Organizer - https://www.appsecdc.org
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