[Owasp-board] AppSec EU - some questions

Eoin eoin.keary at owasp.org
Thu Apr 21 15:34:29 UTC 2011

I dont think we need to hire anyone at this point.......

We have ample sponsors but are always happy for more.

The main event page is www.appseceu.org in case you did not see it?
We HAD a sponsorshp document on the appsec site which we are currently using
to great effect. - Fabio where is the sponsorship page gone???

The board call was a call by me to the OWASP leadership/Board to assist in
getting sponsors in order to fund the foundation. This is one of our primary
goals. Events are a key source of funding for OWASP.


On 21 April 2011 16:11, Tom Brennan <tomb at owasp.org> wrote:

> Hi Fabio,
> Kartcon was a sponsor driven event in Vegas last year (
> https://www.owasp.org/index.php/KartCon2010)  Not doing it this year in
> vegas due to logistics.  I had a total cost and then broke it down to
> inexpensive slices and sold them by marketing it to the mailing lists and on
> the website and twitter.
> In general, i suggest your team consider HIRING a p/t marketing person to
> help promote and sell your event. If your conference projects a profit
> (hence why your doing a global appsec) a slice should be for a
> professional/paid marketing telemarketing resource to help out. You need
> someone on the phone doing this 2+ days per week to be successful (i know as
> did this in 2008 for the NYC conference)  i expressed this to Eoin on the
> last board call. Also the GCC has budget to help here too., call Mark about
> it there is a common goal (one of them) is to raise operational and
> available funds for the organization to drive the mission.
> Your event event looks really good on the wiki:
> https://www.owasp.org/index.php/AppSecEU2011
> I believe one of the most critical items that the conference organizers
> need to understand and create is a SponsorKit using a template outlined by
> the GCC.
> Here is a example of what I mean;
> http://www.sourceconference.com/SOURCEBosSponsorshipKit2011.pdf
> I really like what they did with the above.. also simply having a standard
> agreement is a ++ for OWASP another example:
> http://www.rsaconference.com/2011/usa/pdf/rsa-conference-us-2012-contract.pdf
> If we are not doing this, all conferences will lack support and this goes
> for even in the US, China etc... (lorna cc:ed for the FYI as she has been
> struggling with the same) and is the most common complaint i hear globally.
>  Always ask the question of "What is in it for the company writing the
> check..."  if we can't articulate this then the result is no sponsors.  This
> is certainly part of the eco-system of a professional association however
> until now the elephant in the room.
> Any news or update on the GIC pulling together that financial services
> track? (Joe?)  having the brand awareness of industry at the event with
> panels and discussion topics works really well to bring the crowds and
> sponsors IMHO.
> For Trustwave/Spiderlabs, you might want to call John Yeo in London office
> see:  https://www.trustwave.com/locations.php that is a separate
> budget/unit from the US team that I am a part of TW/Spiderlabs has 600+
> employees) he should be able to coordinate it with his regional budget,
> marketing team.  John was also in attendance and supporter at the Summit i
> think you met him?  If you need anything official from me concerning
> Trustwave please use tbrennan at trustwave.com not @owasp and I will route
> internally.
> hope this helps -- off to SourceBoston
> -Brennan
> On Apr 21, 2011, at 10:23 AM, Fabio Cerullo wrote:
> > hey Tom,
> >
> > How are you? I have a couple of questions to ask you if you don't mind.
> >
> > - How did you handle sponsorship for Kartcon USA? Eg. sponsorship
> > covered prizes, etc?
> > - Would Trustwave be interested in being a sponsor? Either Kartcon EU
> > or the conference itself?
> >
> > I'm looking forward to your response.
> >
> > Thanks,
> >
> > Fabio
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Eoin Keary
OWASP Global Board Member
OWASP Code Review Guide Lead Author

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