[Owasp-board] OWASP Marketing project

Seba seba at owasp.org
Thu Sep 16 18:23:07 UTC 2010


Matt,
definitely something we need to leverage!
OWASP is doing great things, but as 'techies' we need to make sure the
rest of the world 'gets it', and a good marketing plan is an important
cornerstone in driving that forward

--Seba

On Thu, Sep 16, 2010 at 6:44 PM, dinis cruz <dinis.cruz at owasp.org> wrote:
> Great stuff, the OCC should be a part of this (CCing them to see if we
> have some traction from that side :) )
>
> Dinis Cruz
>
> On 16 Sep 2010, at 17:31, Matt Tesauro <matt.tesauro at owasp.org> wrote:
>
>> Below is the reply to my phone conversation with Pam from the Mays
>> Business School at Texas A&M University.
>>
>> From our conversation, she's optimistic that one of the marketing
>> faculty will be interested in working with us and some students.  The
>> program would be targeted at the spring semester which starts
>> January 2011.
>>
>> I'm going to send the following but I'm open to suggestions from my
>> fellow board members. Please send them ASAP so I can collect them and
>> forward them on to Pam and get the ball rolling.
>>
>> Here's the outcomes that come to mind:
>>
>> * A general marketing plan - currently OWASP has nothing
>> * A slogan/sound bite/tag line to use with OWASP materials
>> * Categorizing of our constituencies/audience
>> * Material to drive membership by type
>>    - types include: individual, organizational and university
>> * Documenting OWASP marketing collateral - logo, typeset, colors, etc
>>    - This may be more graphic design but even a list of what we should
>> have would be useful
>>
>> Lets get this Top 10 organization up to 11! [*]
>>
>> Cheers!
>>
>> [*] Thinly veiled reference to Spinal Tap
>> http://www.spinaltapfan.com/atozed/TAP00160.HTM
>>
>> http://bharrison.files.wordpress.com/2009/03/spinal_tap_but_it_goes_to_eleven.jpg
>>
>> --
>> -- Matt Tesauro
>> OWASP Board Member
>> OWASP WTE Project Lead
>> http://www.owasp.org/index.php/Category:OWASP_Live_CD_Project
>> http://AppSecLive.org - Community and Download site
>>
>>
>> -------- Original Message --------
>> Subject: OWASP request
>> Date: Thu, 16 Sep 2010 09:13:07 -0500
>> From: Pam Wiley <psw at tamu.edu>
>> To: matt.tesauro at owasp.org
>>
>> Hey Matt,
>>
>> It was great to talk with you the other day. Now that I've had the
>> chance to actually think about this, I see that I failed to ask you
>> what outcomes OWASP would be looking for from being a marketing
>> student project. Can be big and broad, small and narrow. Can start
>> out as one thing and morph into another but it would be important for
>> me to have 3-5 bullet points to give to faculty members.
>>
>> Thanks,
>> Pam Wiley
>> Director of Communications and Public Relations
>> Mays Business School
>> Texas A&M University
>> psw at tamu.edu
>>
>> 340X Wehner Building | 4113 TAMU | College Station, Texas 77843-4113
>>
>> Tel. 979 845 0193 | Fax 979 845 6639
>>
>> http://maysbschool.tamu.edu
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