[Owasp-board] OWASP Marketing project

Thu Sep 16 16:31:08 UTC 2010

Below is the reply to my phone conversation with Pam from the Mays 
Business School at Texas A&M University.

 From our conversation, she's optimistic that one of the marketing 
faculty will be interested in working with us and some students.  The 
program would be targeted at the spring semester which starts January 2011.

I'm going to send the following but I'm open to suggestions from my 
fellow board members. Please send them ASAP so I can collect them and 
forward them on to Pam and get the ball rolling.

Here's the outcomes that come to mind:

* A general marketing plan - currently OWASP has nothing
* A slogan/sound bite/tag line to use with OWASP materials
* Categorizing of our constituencies/audience
* Material to drive membership by type
    - types include: individual, organizational and university
* Documenting OWASP marketing collateral - logo, typeset, colors, etc
    - This may be more graphic design but even a list of what we should 
have would be useful

Lets get this Top 10 organization up to 11! [*]

Cheers!

[*] Thinly veiled reference to Spinal Tap
http://www.spinaltapfan.com/atozed/TAP00160.HTM

http://bharrison.files.wordpress.com/2009/03/spinal_tap_but_it_goes_to_eleven.jpg

--
-- Matt Tesauro
OWASP Board Member
OWASP WTE Project Lead
http://www.owasp.org/index.php/Category:OWASP_Live_CD_Project
http://AppSecLive.org - Community and Download site

-------- Original Message --------
Subject: OWASP request
Date: Thu, 16 Sep 2010 09:13:07 -0500
From: Pam Wiley <psw at tamu.edu>
To: matt.tesauro at owasp.org

Hey Matt,

It was great to talk with you the other day. Now that I've had the
chance to actually think about this, I see that I failed to ask you
what outcomes OWASP would be looking for from being a marketing
student project. Can be big and broad, small and narrow. Can start
out as one thing and morph into another but it would be important for
me to have 3-5 bullet points to give to faculty members.

Thanks,
Pam Wiley
Director of Communications and Public Relations
Mays Business School
Texas A&M University
psw at tamu.edu

340X Wehner Building | 4113 TAMU | College Station, Texas 77843-4113

Tel. 979 845 0193 | Fax 979 845 6639

http://maysbschool.tamu.edu