[Owasp-board] NY Conference price questions

tomb at owasp.org tomb at owasp.org
Thu Feb 28 23:05:09 UTC 2008

Alison, for the NYC con on behalf of the NYC Board, what we came up with at the local board/event committee level that is tied to the big picture of motivate corporate membership of OWASP.  We have 25 spots for vendor exhibits/tables so let's see if we can accommodate this type of model or if anyone objects or has a better suggestion:

1. IF they are a corporate member of OWASP and are current on payment and "active" status by 10/2008 then a table is $1000. (This means that they have paid and we have proof in form of check and is recorded in the accounting of OWASP's quick books)

IF sponsor who wants table is NOT a OWASP corporate member then exhibit space is 3500 (get it?) This actually drives donations to 10k for new members with more that 5 employees..

2-days of tech expo with food/refreshments etc in the vendor expo area and we will do a see all vendors get card punched to enter to win a $1000 _________ (laptop?) So the value to the vendor is to have people stop by the booth

That DRIVES corporate sponsorship and is really the bigger goal as I see it and this is SILVER SPONSOR LEVEL and includes all activities co-sponsor

Other sponsorships BRONZE can include such things as Attendee Bag sponsor, Pen Sponsor,  Break Sponsor, Lunch Sponsor, OWASP T-Shirt nyc2008 conf etc... (Still working out the details on this - ideas welcomed!! )

GOLD is for the BIG boys - $10,000 and this will be table+banners at the event at and on the speaker podiums OR we name the room after the sponsor (The Google Room, The Adobe Room, The Aspect Room :). Etc... We can do something special here (keynote from the Gold Sponsor? )ideas welcomed


The model also works for training firms conducting classes, our committee thinks a 80 OWASP / 20 Training company rev model split is motivation for the training company for its promotion of the training and the event to help drive awareness and attendees to both the seminars and training (to qualify, this must be inclusive of course ware, training books and related materials turn-key) we will be providing a classroom, internet access, power and AV for each room

Training = soft marketing that converts to clients in the class room (know, like and trust model)

On the cheap, training Fees of $500 for 1/2 day or $1000 for 2 full days per is CHEAP for NYC so that can be raised or lowered -- end result is that training is a partnership with training company/person hence we can keep the costs low and reward full classes and promote appsec

On that note like discussed on the conf call, if we don't sell 12 seats the course is cancelled (we should offer 7 classes and drop the 2 lowest courses (refund student if needed or give option to move to another class) and we cancel classes 60 days before event OR we use flex space if its a sell out


Seminars 2 days at 395 with a -50 discount for OWASP again paid membership (we do not think this model works as we DO NOT require owasp members to pay anything.... hence our folks think a flat price of $395 is very fair) for 2 days of exciting content and peer-networking in NYC. - the hotels are more expensive then the seminars ;)


We want to focus on content and education - the hotels and food is secondary. Its NYC you can get a hotel in NY-NJ-CT if attendee likes with easy transport to event.  Food is all over NYC so if you don't like the refreshments - walk outside the venue to the hundreds of food places.  

We will do a "break" for lunch for 1.5 hrs each day so everyone is a big boy/girl + this is NOT RSA or BLACKHAt that people are paying $2k to attend in a casino etc... We are about content at this stage.  If this event is successful, I would be happy to run a event in Vegas next year :)

Thoughts? Discussion? Conf Call?

Brennan 9732020122
Sent via BlackBerry from T-Mobile

-----Original Message-----
From: "Alison McNamee" <alison.mcnamee at owasp.org>

Date: Thu, 28 Feb 2008 16:54:30 
To:<tomb at owasp.org>
Subject: NY Conference price questions

Hi Tom, 
For the NY Conference, is there going to be a cost for the reception on Tuesday night, or is that included in the price for the conference?  Can you also let me know the cost for the 3 different sponsor levels? 
Alison McNamee 
OWASP Operations Director 
9175 Guilford Road 
Suite 300 
Columbia, MD 21046 
301-575-0197 (phone) 
301-604-8033 (fax) 

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