[Owasp-board] lulu book sales stats

Dinis Cruz dinis at ddplus.net
Thu Feb 14 10:40:28 UTC 2008


Hi

Here are the latests stats from OWASP store at lulu.com :
http://stores.lulu.com/owasp

Printed copies

  *Content ID* *Title* *Number sold*  1375886 OWASP Top10 - Testing - Legal
07 -- Print
(300 were bought for the OWASP conf in San Jose)
323  1400974 OWASP Top 10 - 2007 Edition -- Print 6  1401012 OWASP
Guide 2.0(2005) -- Print
12  1401307 OWASP CLASP v1.2 -- Print 8  1411702 OWASP World (Nov 2007) --
Print 5  1411831 OWASP SpoC 2007 -- Print 5  1412042 OWASP Top 10 - Ruby on
Rails version -- Print 5  1412144 OWASP Evaluation And Certification
Criteria -- Print 7  1415989 OWASP Code Review - 2007 (RC1) -- Print 25
1415989 OWASP Code Review - 2008 (RC2) -- Print 1  1416452 OWASP WebGoat and
WebScarab -- Print 9



Subtotal 406



Total (minus the 300 bought for the OWASP San Jose Conf) 106

Downloads (i.e. people who added the book this its shopping cart and
downloaded it)

  *Content ID* *Title* *Number sold*  1375886 OWASP Top10 - Testing - Legal
07 -- Download 192  1400974 OWASP Top 10 - 2007 Edition -- Download 175
1401012 OWASP Guide 2.0 (2005) -- Download 169  1401307 OWASP CLASP v1.2 --
Download 203  1411702 OWASP World (Nov 2007) -- Download 130  1411831 OWASP
SpoC 2007 -- Download 122  1412042 OWASP Top 10 - Ruby on Rails version --
Download 105  1412144 OWASP Evaluation And Certification Criteria --
Download 150  1415989 OWASP Code Review - 2007 (RC1) -- Download 173
1415989 OWASP Code Review - 2008 (RC2) -- Download 38  1416452 OWASP WebGoat
and WebScarab -- Download 218




1675
The number of downloads is decent, but I was expecting a bigger number of
people who actually wanted to have a physical book in their hands.

Part of this might be cause by the lack of advertising from us that these
books exists. We also need to have a better strategy and positioning for
these books (and this amazing capability to publish on demand)

Any comments, ideas, offers to help?

Dinis Cruz
Chief OWASP Evangelist
http://www.owasp.org
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