[Global_industry_committee] GIC Outreach event proposal - draft

Eoin eoin.keary at owasp.org
Tue Feb 15 11:03:52 EST 2011


Thanks but this is a framework proposal for board approval not a invite to
mark.
The letter is just an example and would not be an email.



On 15 February 2011 15:06, Sherif Koussa <sherif.koussa at owasp.org> wrote:

> All,
>
> Good start. IMHO, it might not have gained traction or support because it
> talks about OWASP and what it can do and why and how...etc. It is all about
> Us and not the target audience. Any executive will drop it out after the
> first two lines. I will start with the letter for example.
>
> Let's agree on a few things:
>
> 1- The person reading this is probably some where between a Technology
> Manager, to a CISO or some senior manager in between. I will call him *
> Mark*.
> 2- Mark is EXTREMELY busy and he gets an average of 100-200 emails per day
> 3- I am pretty sure 10% of these emails are pretty similar to our letter
> and Mark is really not interested in anything that doesn't help him meet his
> quarterly or yearly objectives.
>
> So, right off the bat, Mark will toss anything to junk.
>
> *How can we avoid tossing the email\junk to junk:*
>
> - It has to have a strong yet not salesy title.
> - Or have a CISO in our network send the letter or email to Mark
>
> This will guarantee, somehow, that the letter or email will be opened.
>
> Ok, we got that, *how can we get Mark to keep reading:*
>
> - We have to establish credibility in the first couple of lines
> - There are a few ways to do that, one way is to mention a problem we KNOW
> that Mark has (and there are a few identified in the finance outreach
> meeting) and what OWASP did to solve it. And suggest if he is interested to
> know more.
>
> *This has to be followed by a phone conversation*, no matter how well the
> letter is written, a Technology Manger or a CISO will NEVER go spend half a
> day without knowing EXACTLY what he is up to, so the outcome of the letter
> should be a phone conversation with a GIC member to sell Mark more on the
> idea.
>
> My 0.02$
>
> Regards,
> Sherif
>
>  On Tue, Feb 15, 2011 at 2:20 PM, Eoin <eoin.keary at owasp.org> wrote:
>
>>  Proposed outreach framework draft.
>> I did this 14 months ago but it did not agin traction or support....try,
>> try again ;)
>>
>>
>> _______________________________________________
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>> Global_industry_committee at lists.owasp.org
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>>
>>
>


-- 
Eoin Keary
OWASP Global Board Member
OWASP Code Review Guide Lead Author

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