[GPC] [Global_conference_committee] OWASP Marketing Plan - an Introduction

Josh Sokol josh.sokol at owasp.org
Tue Apr 26 16:11:29 EDT 2011

I agree, but kind of doubt that's the way it was intended.  We're not trying
to drive WASC out of business.  I'm guessing that it's more of a case where
we need to recognize WASC as an organization doing similar things and figure
out what is and is not working for them and then learn by example.  Perhaps
it would make more sense to put WASC in the collaborators category?


On Tue, Apr 26, 2011 at 1:24 PM, Jim Manico <jim.manico at owasp.org> wrote:

> I take great exception in considering WASC a competitor.
> Thats like saying the Red Cross and Doctors without Borders compete. We
> should be in a collaborative/supportive relationship with WASC! We are a
> •non profit•; and that spirit is and should be central to the marketing of
> OWASP in my opinion.  Otherwise, this looks like a good start.
> Respectfully,
> Jim Manico
> On Apr 26, 2011, at 5:21 AM, Matt Tesauro <matt.tesauro at owasp.org> wrote:
> Hello committee members,
> I wanted to take a few minutes to introduce a new effort at OWASP and the
> person heading up that effort.
> As you well may know, there hasn't every really been an OWASP marketing
> plan.  During one of the many summit working groups Tobias Gondrom and I
> agreed to work on getting one in place.  Tobias has contacts at the London
> School of Business and lined up a MBA student to work on this for OWASP.
>  I've had several emails and calls with this student to discuss the project
> and get things started.
> The student is Arvind Ramachandran.  Here's a quick bio he wrote:
> "I am second year Executive- MBA graduate at London Business School. I have
> an extensive IT Sector experience of around 9 years prior to joining my MBA.
>  I am currently working for a start up company based in the UK and I am
> doing the  Marketing strategy and 'Go To Market' strategy for their telecom
> product.  I have worked on various areas like Project Management, Software
> development, Quality Assurance and Presales for various multinationals
> like Alcatel-Lucent, Motorola, Qualcomm and also for start up companies in
> the UK."
> The outline for the OWASP marketing plan effort is here (read-only):
> <https://docs.google.com/document/pub?id=1EcVkDix1-vLgRqNjOvs290QkWkvKJ2RcX7cDOSGj1gw>
> https://docs.google.com/document/pub?id=1EcVkDix1-vLgRqNjOvs290QkWkvKJ2RcX7cDOSGj1gw
> He will be contacting the committees so please provide what assistance you
> can to help this be a successful effort.
> If you have any questions, feel free to email Arvind or myself directly.
> Cheers!
> --
> -- Matt Tesauro
> OWASP Board Member
> OWASP WTE Project Lead
> <http://www.owasp.org/index.php/Category:OWASP_Live_CD_Project>
> http://www.owasp.org/index.php/Category:OWASP_Live_CD_Project
> <http://AppSecLive.org>http://AppSecLive.org - Community and Download site
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