[GPC] OWASP Marketing Plan - an Introduction

Anurag Agarwal (OWASP) anurag.agarwal at owasp.org
Tue Apr 26 16:38:26 EDT 2011




From: Anurag Agarwal [mailto:anurag.agarwal at yahoo.com] 
Sent: Tuesday, April 26, 2011 4:37 PM
To: 'Jim Manico'; 'Matt Tesauro'
Cc: 'global_chapter_committee at lists.owasp.org'; 'Arvind Ramachandran'; 'owasp-connections-committee at lists.owasp.org'; 'global_membership_committee at lists.owasp.org'; 'global_education_committee at lists.owasp.org'; 'global_industry_committee at lists.owasp.org'; 'global_conference_committee at lists.owasp.org'; 'Global Projects Committee'
Subject: RE: [GPC] OWASP Marketing Plan - an Introduction


Thanks Jim for bringing it up. I have always maintained that WASC and OWASP’s efforts are complementary to each as opposed to competitive. Traditionally WASC has always been about attacks and OWASP has been about defense. Not sure why WASC is considered a competitor.




Anurag Agarwal

MyAppSecurity Inc

Cell - 919-244-0803

Email - anurag at myappsecurity.com

Website - http://www.myappsecurity.com

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LinkedIn - http://www.linkedin.com/in/myappsecurity 


From: global-projects-committee-bounces at lists.owasp.org [mailto:global-projects-committee-bounces at lists.owasp.org] On Behalf Of Jim Manico
Sent: Tuesday, April 26, 2011 2:25 PM
To: Matt Tesauro
Cc: global_chapter_committee at lists.owasp.org; Arvind Ramachandran; owasp-connections-committee at lists.owasp.org; global_membership_committee at lists.owasp.org; global_education_committee at lists.owasp.org; global_industry_committee at lists.owasp.org; global_conference_committee at lists.owasp.org; Global Projects Committee
Subject: Re: [GPC] OWASP Marketing Plan - an Introduction


I take great exception in considering WASC a competitor. 


Thats like saying the Red Cross and Doctors without Borders compete. We should be in a collaborative/supportive relationship with WASC! We are a •non profit•; and that spirit is and should be central to the marketing of OWASP in my opinion.  Otherwise, this looks like a good start.


Jim Manico

On Apr 26, 2011, at 5:21 AM, Matt Tesauro <matt.tesauro at owasp.org> wrote:

Hello committee members,


I wanted to take a few minutes to introduce a new effort at OWASP and the person heading up that effort.


As you well may know, there hasn't every really been an OWASP marketing plan.  During one of the many summit working groups Tobias Gondrom and I agreed to work on getting one in place.  Tobias has contacts at the London School of Business and lined up a MBA student to work on this for OWASP.  I've had several emails and calls with this student to discuss the project and get things started.


The student is Arvind Ramachandran.  Here's a quick bio he wrote:


"I am second year Executive- MBA graduate at London Business School. I have an extensive IT Sector experience of around 9 years prior to joining my MBA.  I am currently working for a start up company based in the UK and I am doing the  Marketing strategy and 'Go To Market' strategy for their telecom product.  I have worked on various areas like Project Management, Software development, Quality Assurance and Presales for various multinationals like Alcatel-Lucent, Motorola, Qualcomm and also for start up companies in the UK."


The outline for the OWASP marketing plan effort is here (read-only):



He will be contacting the committees so please provide what assistance you can to help this be a successful effort.


If you have any questions, feel free to email Arvind or myself directly.



-- Matt Tesauro
OWASP Board Member
OWASP WTE Project Lead
http://AppSecLive.org - Community and Download site

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