[Automated_threats_to_web_applications] Data point: $250million Instagram fraud in 2017 due to automation

Colin Watson colin.watson at owasp.org
Mon Jan 7 19:35:36 UTC 2019


A data point for quantifying automated threats:

"That strategy has not worked. In 2017, brands spent $2.1 billion on
influencer-sponsored posts on Instagram, or 6.6 million posts at an average
price of $325. On average, more than 11% of the engagement for these posts
was generated by fraudulent accounts. That's nearly a quarter of a billion
dollars in wasted marketing dollars."

Source (free but requires registration):
#Nofilter: How To Uncover The Fake- 2018 Fraud Influencer Marketing
Benchmark Report
http://sites.captiv8.io/fraudreport

Colin
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