[Global_conference_committee] AppSec Brasil 2010 financials

[Mark Bristow]

Lucas,

For speaker expenses this tends to be done on a cultural/expense basis.  In
some cultures it's just not accepted to not pay for speaker expenses,
however in the US this is accepted (as companies are generally willing to
pay to have the exposure of their employees presenting).  However, sometimes
accommodations are provided even here in the US (especially for Keynotes).
So really, it's in the conference planner's hands to determine what he can
afford and what is expected to his local environment.

-Mark

On Tue, Nov 23, 2010 at 10:18 AM, Lucas Ferreira
<lucas.ferreira at owasp.org>wrote:

> Mark and Kate,
>
> I think the main problem was that we over-estimated the attendance. We
> expected at least 120 attendants (which was the break-even point
> regarding to my initial estimates) and got aroung 80 registrations. So
> we planned the event bigger than it needed to be.
>
> I estimated based on last years attendance, but forgot to consider
> that last year the conference was free. My mistake. Next year, we need
> to plan smaller while allowing the conference to grow if demand
> increases.
>
> We also payed several speakers expenses, such as hotels and transfers.
> We need to understand if we can avoid these expenses for the next
> conferences.
>
> Regards,
>
> Lucas
>
> On Tue, Nov 23, 2010 at 13:00, Mark Bristow <mark.bristow at owasp.org>
> wrote:
> > Concur with Dinis.  I believe the conference to be quite a success as it
> was
> > able to further the OWASP mission and help spur Application Security
> > activity in Brazil and grow our presence there.
> >
> > I also agree with Kate that we should take a look at the losses as
> lessons
> > learned and see how we can improve the fiscal picture next time.
> However,
> > with the amount of press that was on hand at the event I think the demand
> > for another conference will be larger next year assisting the budget
> issues.
> >
> > -Mark
> >
> > On Tue, Nov 23, 2010 at 9:16 AM, Kate Hartmann <kate.hartmann at owasp.org>
> > wrote:
> >>
> >> We had entered into an agreement with the Event Management company to
> >> handle
> >> the financials for the event.
> >>
> >> I think it would be worthwhile to get the details of revenue/expenses
> from
> >> them and compare it to the initial budget you had created for the event
> >> back
> >> in February.  This way we can see in what areas we can improve for 2011.
> >>
> >> Kate Hartmann
> >> Operations Director
> >> 301-275-9403
> >> www.owasp.org
> >> Skype:  Kate.hartmann1
> >>
> >>
> >> -----Original Message-----
> >> From: lucas.ferreira at gmail.com [mailto:lucas.ferreira at gmail.com] On
> Behalf
> >> Of Lucas Ferreira
> >> Sent: Tuesday, November 23, 2010 8:06 AM
> >> To: global_conference_committee; Kate Hartmann; Dinis Cruz
> >> Cc: organizacao2010
> >> Subject: AppSec Brasil 2010 financials
> >>
> >> Dear Kate and GCC Members,
> >>
> >> I am finishing the wrap-up of AppSec Brasil 2010 and, despite several
> good
> >> comments from attendees, we could not bring enough people to generate
> >> enough
> >> revenue to pay all the expenses.
> >>
> >> We will be short on around USD 3200. So, we need the Foundation to cover
> >> the
> >> following items:
> >>
> >> Dinis' hotel (Board expenses):              USD  495
> >> Mark's air travel (GCC new budget):      USD  930
> >> Mark's hotel (GCC new budget):           USD  295
> >> Samy air travel (Guaranteed by Dinis):  USD  750
> >> Financial loss                                     USD 3200
> >>
> >> Total: USD 5760
> >>
> >> What can we do about it? What is the next step?
> >>
> >> Desptite the financial loss, I believe the conferece had several
> >> successes:
> >>
> >> - we generated a lot of press (see the Portuguese version of the page
> for
> >> a
> >> list os links to news about the conference)
> >> - we gathered around 100 attendees for our first paid conference
> >> - we are starting several new local OWASP chapters, that should increase
> >> the
> >> visibility of OWASP around the country
> >> - we had some very good comments from attendees.
> >> - we could work out a plan for a Brazilian group to go to the summit,
> and
> >> began talks with government officials to make it happen.
> >>
> >> Regards,
> >>
> >> Lucas
> >>
> >> --
> >> Homo sapiens non urinat in ventum.
> >>
> >> _______________________________________________
> >> Global_conference_committee mailing list
> >> Global_conference_committee at lists.owasp.org
> >> https://lists.owasp.org/mailman/listinfo/global_conference_committee
> >
> >
> >
> > --
> > Mark Bristow
> >
> > OWASP Global Conferences Committee Chair - http://is.gd/5MTvF
> > AppSec DC 2010 Organizer - https://www.appsecdc.org
> > OWASP DC Chapter Co-Chair - http://is.gd/5MTwu
> >
>
>
>
> --
> Homo sapiens non urinat in ventum.
>



-- 
Mark Bristow

OWASP Global Conferences Committee Chair - http://is.gd/5MTvF
AppSec DC 2010 Organizer - https://www.appsecdc.org
OWASP DC Chapter Co-Chair - http://is.gd/5MTwu
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